Strategic Marketing
In this course, students learn to leverage marketing activities to best differentiate themselves and their businesses. They will participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, distribution, selling, operations research, and promotion. Students will prepare for marketing careers and postsecondary education, continuing to enhance self-presentation, communication, and leadership skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Digital and Social Media Marketing (36 Weeks)
- Entrepreneurship (36 Weeks)
- Fashion Marketing (36 Weeks)
- Lodging Management (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Marketing Management (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Principles of Business and Marketing (18 Weeks)
- Principles of Business and Marketing (36 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations and Profit Examination
- College and Career Readiness Assessment (CCRA+)
- Customer Service and Sales Certification Assessment
- Microsoft Certified Fundamentals Examinations
- National Career Readiness Certificate (NCRC)
- Retail Industry Fundamentals Certification Assessment
- Retail Merchandising Assessment
- Workplace Readiness Skills for the Commonwealth Examination
Virginia’s High Demand Occupations and Apprenticeable Occupations
Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected. The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth. See also the Virginia 2024 High Demand Occupations Dashboard.
Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry).
| SOC Code | Occupation Description | Apprenticeable Occupation |
|---|---|---|
| 433021 | Billing and Posting Clerks | No |
| 435032 | Dispatchers, Except Police, Fire, and Ambulance | Yes |
| 439199 | Office and Administrative Support Workers, All Other | No |
| 434051 | Customer Service Representatives | No |
| 112021 | Marketing Managers | No |
| 112022 | Sales Managers | No |
| 271011 | Art Directors | No |
| 112032 | Public Relations Managers | No |
| 131131 | Fundraisers | No |
| 111021 | General and Operations Managers | No |
| 119141 | Property, Real Estate, and Community Association Managers | No |
| 151242 | Database Administrators | No |
| 131161 | Market Research Analysts and Marketing Specialists | No |
| 271026 | Merchandise Displayers and Window Trimmers | No |
| 419022 | Real Estate Sales Agents | No |
| 414011 | Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | No |
Career Clusters
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Marketing Research |
|
| Merchandising |
|
| Professional Sales |
|
| Pathway | Occupation |
|---|---|
| Sales & Service |
|
