Development should include an assessment of an existing positioning plan and a recommendation for changing the position in the market.
Process/Skill Questions:
- What circumstances would necessitate a change in positioning?
- What external factors might guide a repositioning plan? In which product life cycle stage might a product/service go through repositioning?
- What effect can repositioning have on other products owned by the same company?
- Why should a company be careful when repositioning?
- Why should you not reposition too often?