Description should include relevant environmental issues (e.g., Environmental Protection Agency regulations, green marketing) and their influence on global and domestic business decisions.
Process/Skill Questions:
- How do environmental regulations affect the ability of businesses to compete effectively?
- What are examples of recent environmental issues? How have they affected marketing?
- How can businesses serve the environmentally conscious customer?
- Why is green marketing an important business strategy?
- What are the strengths and weaknesses of global environmental treaties?