Planning should include
- defining constraints
- publicity budget
- personnel
- time/duration
- feasibility
- season/weather
- current events
- economic/social conditions
- security
- size of event/audience
- making use of location and demographic of target audience to create a theme
- using in-house and/or outsourced development options
- planning the distribution of event materials
- evaluating data from previous campaigns.
Process/Skill Questions:
Thinking
- How does one determine the duration of the promotion?
- How does one determine whether the promotion should be in-house or outsourced?
Communication
- What information should be promoted when preparing for an event?
- How should event planners react to unforeseen circumstances?
- What is the purpose of a crisis communication plan?
Leadership
- How can previous successes and/or failures affect the promotional planning of the event?
- What should be included in the budget?
Management
- What types of media can be used when advertising for an event?
- How can one make use of the location to promote an event?