Identification should include
- product
- price
- promotion
- place
- people
- presentation.
Process/Skill Questions:
Thinking
- How is the price set when developing a new product?
- What current trends affect pricing?
Communication
- What are techniques to increase sales of the brand or product?
- What are the options for product distribution in specific marketing segments?
Leadership
- Why is it important to correlate product sales performance elements to demographics?
Management
- How does management identify consumer spending?