Examination should explore market diversification within the fashion industry and determine how segmentation allows a company to identify and serve the needs of a variety of target markets.
Process/Skill Questions
Thinking
- What is market segmentation?
- What is market diversification?
- How does market segmentation help determine a marketing mix?
Communication
- How does market segmentation shape promotional messages to consumers?
- Why should promotional messages be targeted to an audience?
Leadership
- How can market diversification strengthen a company?
- What steps can be taken to reach new markets?
Management
- How does market segmentation improve market positioning?
- What are four primary bases for segmenting a market?