Identification should include
- describing different types of product-marketing strategies
- comparing advertisement claims to contents listed on feed labels
- evaluating advertisements to determine validity of marketing strategies, including analysis of ambiguous phrases (e.g., “all natural,” “free range”) and their legal meanings
- determining the cost per ration.
Process/Skill Questions:
- What organizations regulate the recommended nutritional requirements of animal feeds? What is the purpose of such regulation?
- What is the difference between a generic food and a premium food?
- Why are premium foods generally better for an animal?
- According to the FDA, food products for pets labeled premium or super premium, are not required to contain any higher quality ingredients than other pet foods. Why then would a company use these terms?
- What gimmicks and trends are you seeing related to pet foods? Why do you think people are influenced by these ads and commercials?