Title: (Optional) Explain the benefits of customer loyalty.
Course: Make It Your Business (12151-12) > Section: Developing Sales and Customer Service Skills

Explanation should include the concepts that customer loyalty will

- improve company profits
- establish goodwill for the business within the community
- boost the company's image among potential customers.

Process/Skill Questions:

- What are strategies for maintaining customer loyalty?
- How does the expression, “The customer is always right, relate to customer loyalty? Should it apply in all situations?
- How does customer satisfaction affect all aspects of a business?
- How does customer loyalty help a business establish goodwill within the community?
- What can businesses do to establish and maintain customer loyalty?
- Why do customers continue to support self-service stores where customer service is not as evident as in a department or specialty store?
- How is customer loyalty developed and maintained in online sales?
- How has customer loyalty changed in the digital age?
- How do customer service expectations differ among various target markets?