Conducting market research (e.g., surveys, focus groups, interviews, social media, lean startups) should include demonstrating the basic market research steps to implement the course of action.
Process/Skill Questions:
- What might be the outcome of omitting a step in conducting market research?
- How can the results of market research be evaluated?
- How can one ensure that the assessment of collected data is valid?
- How is market research used to improve products and services?
- Why is customer privacy important in market research?