Title: Conduct market research.
Course: Make It Your Business (12151-12) > Section: Planning for a Product or Service

Conducting market research (e.g., surveys, focus groups, interviews, social media, lean startups) should include demonstrating the basic market research steps to implement the course of action.

Process/Skill Questions:

- What might be the outcome of omitting a step in conducting market research?
- How can the results of market research be evaluated?
- How can one ensure that the assessment of collected data is valid?
- How is market research used to improve products and services?
- Why is customer privacy important in market research?