Evaluation should include
- comparing prices and options from different vendors and promotions
- identifying priorities for the consumer experience and purchase (e.g., duration of stay or event, cost, amenities, extras included)
- analyzing the pros and cons of a promotion.
Process/Skill Questions:
Thinking
- How does understanding the audience influence the selection and success of promotions?
- Why is it important to offer a variety of sales promotions?
Communication
- How do customer loyalty or rewards systems encourage customer returns? How are these types of programs considered promotions?
- What strategies can be employed to tailor promotion messages for different customer segments?
Leadership
- What are ways to design a sales promotion using social media?
- How does leadership determine whom to target for a specific sales promotion?
Management
- How often should management run sales promotions?
- How might management determine the effectiveness of sales promotions?