Title: Define marketing and the marketing concept.
Course: Make It Your Business (12151-9) > Section: Exploring Marketing and Business

Definition should emphasize that marketing includes

- the process of creating, identifying, and communicating to satisfy internal and external customers’ needs and wants
- developing, promoting, and distributing products and/or services profitably
- the basic marketing concept that businesses must satisfy customers’ needs and wants to make a profit.

Definition should also emphasize that product refers to the result of manufacturing or the creative process and can be a tangible or intangible item that is marketed.

Process/Skill Questions:

- How do businesses determine what products and services customers want?
- How does marketing help businesses meet the needs and wants of customers?
- How does using the marketing concept benefit business? Customers?
- What is the basic question that a business must ask to incorporate the marketing concept? Why is it essential to business success?