Title: Develop a promotional campaign.
Course: Make It Your Business (12151-36) > Section: Preparing a Marketing Strategy

Development should include

- public relations
- brand identity
- tagline/slogan
- call to action
- budget
- core messaging
- a creative brief
- the goals of the campaign
- a positive image of the business
- customer preference for the product or service over the competitors’ products or services
- promotional activities such as personal selling, advertising, sales promotion, and public relations.

Process/Skill Questions:

- Why should a business advertise?
- What current methods of advertising can be used to reach potential customers?
- What is the goal of a promotional campaign? How does this goal vary depending on the company or product?
- What are the advantages and disadvantages of the various promotional methods?
- What popular brands' campaigns might provide inspiration or guidance for one's own promotional campaign?