Title: Explain the concept of a target market.
Course: Make It Your Business (12151-36) > Section: Preparing a Marketing Strategy

Explanation should include defining target market as a group of consumers with shared characteristics who are the most likely buyers of a product/service.

Explanation should include that a target market is determined through research which identifies customers into market segments based on

- demographics
- geographic data
- psychographics
- behavioral factors.

Process/Skill Questions:

- Why is it important for brands to identify and understand their target market?
- How can brands determine who their target market is?
- What types of social media can be used to attract specific target markets?
- What factors influence changes in target market over time?
- How can analytics and data help brands determine their target market?
- How have social media and technology changed how marketers use geographic data?
- What is a trigger event, and how can it influence potential consumers?
- How can the use of artificial intelligence (AI) help to identify a business’s target market?