Examination should include examples of customs and laws that could affect advertising in other countries and an explanation of why sensitivity to these customs and laws is important.
Process/Skill Questions:
- What customs could affect the way a typical U.S. advertisement would be viewed by other cultures? What adaptations could be made to an advertisement to make it inoffensive and appealing to other culture(s)?
- What are some examples of countries in which customs or laws limit advertising or the subject matter of advertisements? What limits do they place? What cultural factors underlie these limits?
- How does one conduct research to learn about local customs?
- What could be possible consequences of being insensitive to local customs or laws when advertising?
- What steps are involved in the identification of a market's governing bodies?
- Do other businesses from other countries who promote their goods/services in the United States ever have to be sensitive to U.S. customs? Explain.
- What are the implications of developing a global marketing strategy for different countries and markets?
- How does a country’s customs and social norms hinder the use of some slogans, logos, or taglines?