Identification should include
- definition of an international marketing plan
- identification of key components of an international marketing plan, including
- an evaluation of country risk
- market analysis
- customization considerations for local markets
- competition analysis
- export compliance
- credit risk evaluation
- logistical considerations
- legal considerations
- international payment considerations
- uses of an international marketing plan in global business activities.
Process/Skill Questions:
- How is each section of the marketing plan important to global marketing activities?
- Why is it important to include methods for measuring the success of a marketing plan?
- How does a marketing plan serve the needs of an organization?
- Why are evaluation and control important elements of a marketing plan?
- Why is it important to create an international marketing plan when considering global expansion?
- What are the differences between an international marketing plan and a domestic marketing plan?