Explanation should emphasize and illustrate the important roles of marketing in global trade (e.g., related to sources of raw materials and parts, demand for international products, new products for business, investment opportunities, and improvements in political relations).
Process/Skill Questions:
- Why is marketing important to global consumers? To world economies?
- What roles does marketing play in global trade?
- How does marketing address geographic, demographic, competitive, and legal differences in the marketplace?
- What role does product development play in global marketing?
- How can marketing activities supporting global trade strengthen or weaken political relations?