Creation should include
- analysis of the floral shop exterior for its effect on sales
- design factors that should be considered when creating displays (e.g., color, theme, focal point, rhythm, proportion, spacing, depth, scale, and lighting)
- theme based on time of year
- consideration of lighting techniques
- consideration of store traffic patterns
- materials, props, and accessories used to make displays
- care instructions for maintenance of displays.
Process/Skill Questions:
- How long is a window display viewed by persons in a passing vehicle?
- How frequently should shop displays be changed? Why?
- When is it appropriate for prices of merchandise to be included in floral shop displays? Why?
- What options for floral shop displays exist in addition to in-store displays?