Title: (Optional) Identify the types of selling.
Course: Make It Your Business (12151-18) > Section: Developing Sales and Customer Service Skills

Identification should include

- personal selling (i.e., direct contact)
- nonpersonal selling (i.e., indirect contact, such as online sales)
- preselling
- upselling
- cross-selling
- business-to-business (B2B) selling
- business-to-consumer (B2C) selling
- business-to-government (B2G) selling
- business-to-business-to-consumer (B2B2C) selling.

Process/Skill Questions:

- How is personal selling used by entrepreneurs? How is nonpersonal selling used by entrepreneurs?
- How can selling be both personal and nonpersonal? What are examples?
- How does a salesperson individualize a message to a customer when selling a product or service?
- What personality traits contribute to an entrepreneur's success in personal selling?
- What is the difference between inside sales and outside sales?
- How can one best determine which type of selling to pursue?
- What are the advantages and disadvantages of each type of selling?
- What is an advantage of preselling?
- What is the importance of upselling?
- What is the purpose of cross-selling? What is an example of cross-selling?