Identification should include apparel (women’s wear, men’s wear, children’s wear), accessories, home décor, and health/beauty.
Process/Skill Questions:
- Why do teen fashions influence children's styles?
- Why have consumers begun to see a blurring of lines between women's and men's wear (e.g., with unisex or gender-neutral clothing lines)?
- How have clothing designs that are focused on families (e.g., matching clothing) or on those with special needs (e.g., adaptive clothing) created niches in fashion merchandising?
Teacher Resource:
DECA Competitive Event: Apparel and Accessories Marketing Series