Explanation should include
- the five economic utilities involved with all products (i.e., form, time, place, possession, information)
- an application of each type to the fashion industry.
Process/Skill Questions:
- Why is product utility an important factor in fashion marketing?
- Which type or types of utility are being used when products and services are sold online?
- What are the important utility considerations for designers?
- What do product utilities have in common?