Description should include types of brands:
- Global
- National
- Regional
- Store or manufacturer (also known as private)
- Generic
Process/Skill Questions:
- What are some common branding and packaging techniques used by global business organizations?
- How have generic brands affected sales of other brands?
- What is brand equity?
- What is an example of a regional brand?
- Why is it important to have a global brand strategy?
- Why might a package design need to be modified before the product is shipped across borders?
- How could inadequate attention to package design by a company affect product success?
- What laws affect global brand strategies?
- What role does the product life cycle play in the global product strategy?