Development should include information (e.g., price, distribution channels, customer demand, competition, product attributes) on how the product will be positioned to its target market within the global marketplace.
Process/Skill Questions:
- How does a business collect information for pricing? Distribution methods? Customer demand? Competition? Product attributes?
- How are the promotional activities altered when positioning a product or service in the global marketplace?
- How can a business determine the best positioning strategy for a product or service in the global marketplace?
- What determines if a product is a global product or an international product?
- How does technology and changing demographics create global marketing opportunities?