Description should distinguish among types of financial and cooperative assistance and should include sample corporations that offer cooperative promotional assistance to their wholesalers and retailers.
Process/Skill Questions:
- What is the benefit of two corporations offering a promotion together (e.g., Honda Motor Corporation and Olive Garden)? What would be a typical cooperative arrangement?
- What financial assistance is available to promote products and services in the global market? What cooperative assistance is available in the global market?
- How are financial and cooperative assistance obtained in the global market?