Research should include
- comparing wholesale markets with retail markets, including
- garden centers
- farmers markets
- roadside stands
- on-farm sales
- landscape contractor sales
- mass markets
- florists
- international markets
- community supported agriculture (CSA)
- agritourism
- vineyards
- exploring mail-order merchandising
- investigating re-wholesale markets
- developing advertising strategies, including
- writing a news release
- designing a printed advertisement
- investigating web-based advertising
- locating markets.
Process/Skill Questions:
- What are the differences between retail and wholesale markets?
- How do businesses act as wholesalers?
- What information should be included in a news press release?
- How do different businesses attract and retain new customers?
- What role does social media play in advertising?
- What are factors to consider when marketing one’s product or service?