Marketing Management
This course is designed for high school students who plan to attend college with a concentration in marketing, business, or management and/or who have plans to manage or own a business. Students will be exposed to all aspects of marketing and management, including branding, digital marketing, promotion, communication, and career opportunities in marketing. This course will prepare students for industry certifications (including the College Level Examination Program [CLEP] examination, which may lead to them earning college credit at many accredited colleges and universities across the country). Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Digital and Social Media Marketing (36 Weeks)
- Entrepreneurship (36 Weeks)
- Fashion Marketing (36 Weeks)
- Lodging Management (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Principles of Business and Marketing (18 Weeks)
- Principles of Business and Marketing (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Strategic Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations and Profit Examination
- College and Career Readiness Assessment (CCRA+)
- College Level Examination Program (CLEP): Principles of Marketing
- Customer Service and Sales Certification Assessment
- National Career Readiness Certificate (NCRC)
- Retail Industry Fundamentals Certification Assessment
- Retail Merchandising Assessment
- Virtual Enterprise Certification Assessment
- Workplace Readiness Skills for the Commonwealth Examination
Virginia’s High Demand Occupations and Apprenticeable Occupations
Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected. The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth. See also the Virginia 2024 High Demand Occupations Dashboard.
Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry).
| SOC Code | Occupation Description | Apprenticeable Occupation |
|---|---|---|
| 434051 | Customer Service Representatives | No |
| 439199 | Office and Administrative Support Workers, All Other | No |
| 131082 | Project Management Specialists | No |
| 131161 | Market Research Analysts and Marketing Specialists | No |
| 112021 | Marketing Managers | No |
| 152031 | Operations Research Analysts | No |
| 113012 | Administrative Services Managers | No |
| 113013 | Facilities Managers | No |
| 111021 | General and Operations Managers | No |
| 113121 | Human Resources Managers | No |
| 131121 | Meeting, Convention, and Event Planners | No |
| 113061 | Purchasing Managers | No |
| 112032 | Public Relations Managers | No |
| 113131 | Training and Development Managers | No |
| 112022 | Sales Managers | No |
| 435061 | Production, Planning, and Expediting Clerks | Yes |
| 433021 | Billing and Posting Clerks | No |
| 435032 | Dispatchers, Except Police, Fire, and Ambulance | Yes |
| 273031 | Public Relations Specialists | No |
| 271026 | Merchandise Displayers and Window Trimmers | No |
| 119141 | Property, Real Estate, and Community Association Managers | No |
| 414011 | Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | No |
Career Clusters
| Pathway | Occupation |
|---|---|
| A/V Technology & Film |
|
| Journalism & Broadcasting |
|
| Printing Technology |
|
| Visual Arts |
|
| Pathway | Occupation |
|---|---|
| Administrative Support |
|
| Business Information Management |
|
| General Management |
|
| Human Resources Management |
|
| Operations Management |
|
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Marketing Research |
|
| Merchandising |
|
| Professional Sales |
|
| Pathway | Occupation |
|---|---|
| Health, Safety, & Environmental Management |
|
| Sales & Service |
|
