COURSE CODE: 8126

Cybersecurity in Marketing

SCED Code: 12167
Virginia Extended Description: I
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA
Non-Traditional?: F

Cybersecurity in Marketing focuses on cybersecurity fundamentals, threats and vulnerabilities, marketing data and data security. Students will be introduced to issues such as risk management, privacy assurance, and data analytics, while also exploring brand protection, security breaches, and incident responses. Career opportunities in the field of cybersecurity in marketing are also investigated.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Virginia’s High Demand Occupations and Apprenticeable Occupations

Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected.  The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth.  See also the Virginia 2024 High Demand Occupations Dashboard

Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry). 

SOC Code Occupation Description Apprenticeable Occupation
119081 Lodging Managers No
112021 Marketing Managers No
131121 Meeting, Convention, and Event Planners No
113013 Facilities Managers No
113121 Human Resources Managers No
413041 Travel Agents No
271011 Art Directors No
112032 Public Relations Managers No
273031 Public Relations Specialists No
112022 Sales Managers No
151254 Web Developers No
111021 General and Operations Managers No
151242 Database Administrators No
131161 Market Research Analysts and Marketing Specialists No
119141 Property, Real Estate, and Community Association Managers No
419021 Real Estate Brokers No
419022 Real Estate Sales Agents No
271024 Graphic Designers No

Career Clusters

Pathway Occupation
Performing Arts
  • Lighting Technicians
Visual Arts
  • Fashion Designers
  • Graphic Designers
  • Textile Bleaching and Dyeing Machine Operators and Tenders

Pathway Occupation
Lodging
  • Lodging Managers
  • Marketing Managers
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting, Convention, and Event Planners
  • Retail Salespersons
Restaurants & Food/Beverage Services
  • Facilities Managers
Travel & Tourism
  • Human Resources Managers
  • Meeting, Convention, and Event Planners
  • Travel Agents

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Managers
  • Art Directors
  • Marketing Managers
  • Public Relations Managers
  • Public Relations Specialists
  • Sales Managers
  • Web Developers
Marketing Management
  • Advertising and Promotions Managers
  • Chief Executives
  • General and Operations Managers
  • Marketing Managers
  • Public Relations Managers
Marketing Research
  • Database Administrators
  • Market Research Analysts and Marketing Specialists
Merchandising
  • Retail Salespersons
Professional Sales
  • Human Resources Managers
  • Property, Real Estate, and Community Association Managers
  • Real Estate Brokers
  • Real Estate Sales Agents
  • Sales Managers
  • Telemarketers

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