COURSE CODE: 8127

Cybersecurity in Marketing, Advanced

SCED Code: 12167
Virginia Extended Description: II
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
OSHA Compliance Required?: No
CTSO: DECA
Non-Traditional?: F

Cybersecurity in Marketing, Advanced, builds on fundamentals of cybersecurity learned in the prerequisite course, and how marketing functions are at risk of and impacted by cyberthreats and vulnerabilities. Students will investigate cybersecurity concerns pertaining to marketing strategies and trends in promotion, engagement of customers, privacy, ethics, customer service, brand building, and sales in a digital environment. Content includes examining marketing data, protective measures associated with securing data, and incident response plans. 



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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Virginia’s High Demand Occupations and Apprenticeable Occupations

Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected.  The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth.  See also the Virginia 2024 High Demand Occupations Dashboard

Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry). 

SOC Code Occupation Description Apprenticeable Occupation
119081 Lodging Managers No
112021 Marketing Managers No
131121 Meeting, Convention, and Event Planners No
113013 Facilities Managers No
413041 Travel Agents No
271011 Art Directors No
151254 Web Developers No
112032 Public Relations Managers No
111021 General and Operations Managers No
151242 Database Administrators No
131161 Market Research Analysts and Marketing Specialists No
119141 Property, Real Estate, and Community Association Managers No
271024 Graphic Designers No

Career Clusters

Pathway Occupation
Performing Arts
  • Lighting Technicians
Visual Arts
  • Fashion Designers
  • Graphic Designers
  • Textile Bleaching and Dyeing Machine Operators and Tenders

Pathway Occupation
Lodging
  • Lodging Managers
  • Marketing Managers
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting, Convention, and Event Planners
  • Retail Salespersons
Restaurants & Food/Beverage Services
  • Facilities Managers
Travel & Tourism
  • Meeting, Convention, and Event Planners
  • Travel Agents

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Managers
  • Art Directors
  • Marketing Managers
  • Web Developers
  • Public Relations Managers
Marketing Management
  • Advertising and Promotions Managers
  • Chief Executives
  • General and Operations Managers
  • Public Relations Managers
  • Marketing Managers
Marketing Research
  • Database Administrators
  • Market Research Analysts and Marketing Specialists
Merchandising
  • Retail Salespersons
Professional Sales
  • Property, Real Estate, and Community Association Managers

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