Travel, Tourism, and Destination Marketing
This course is designed to provide students with an in-depth look at travel, tourism, and destination marketing. Students learn about business management, communications strategies, and the importance of sales and marketing in the travel and tourism industry. Students gain an understanding of soft skills, career trends, and opportunities. They develop advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning, and market research. Academic skills related to the content are also a part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Digital and Social Media Marketing (36 Weeks)
- Entrepreneurship (36 Weeks)
- Entrepreneurship, Advanced (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Marketing Management (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Opportunities in Global Trade, Advanced (36 Weeks)
- Principles of Business and Marketing (18 Weeks)
- Principles of Business and Marketing (36 Weeks)
- Strategic Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations and Profit Examination
- Certified Hospitality and Tourism Management Professional (CHTMP) Examination
- College and Career Readiness Assessment (CCRA+)
- Customer Service and Sales Certification Assessment
- Hospitality and Tourism Specialist Examination
- National Career Readiness Certificate (NCRC)
- Workplace Readiness Skills for the Commonwealth Examination
Career Clusters
| Pathway | Occupation |
|---|---|
| Lodging |
|
| Recreation, Amusements & Attractions |
|
| Restaurants & Food/Beverage Services |
|
| Travel & Tourism |
|
