COURSE CODE: 8139

Travel and Tourism Marketing

SCED Code: 16151
Suggested Grade Level: 10, 11, 12
Duration: 36 Weeks
Hours: 140
Credits: 1
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA
Non-Traditional?: M

This course examines the components of the travel and tourism industry, including attractions, lodging, transportation, and food and beverage. Other topics include the history, political, social, and cultural effects of travel and tourism on local, state, and global environments. Students develop competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and are provided with opportunities for hands-on, real-world applications. Applying academic skills is also part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Virginia’s High Demand Occupations and Apprenticeable Occupations

Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected.  The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth.  See also the Virginia 2024 High Demand Occupations Dashboard

Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry). 

SOC Code Occupation Description Apprenticeable Occupation
396012 Concierges No
119081 Lodging Managers No
112021 Marketing Managers No
131121 Meeting, Convention, and Event Planners No
399032 Recreation Workers No
113013 Facilities Managers No
119051 Food Service Managers No
113121 Human Resources Managers No
413041 Travel Agents No

Career Clusters

Pathway Occupation
Lodging
  • Concierges
  • Lodging Managers
  • Marketing Managers
Recreation, Amusements & Attractions
  • Advertising and Promotions Managers
  • Meeting, Convention, and Event Planners
  • Recreation Workers
  • Retail Salespersons
Restaurants & Food/Beverage Services
  • Facilities Managers
  • Food Service Managers
  • Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop
  • Meeting, Convention, and Event Planners
Travel & Tourism
  • Human Resources Managers
  • Meeting, Convention, and Event Planners
  • Tour Guides and Escorts
  • Travel Agents

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