Principles of Business and Marketing
This dynamic course provides students with a foundational understanding of business and marketing concepts. Students will develop career skills and examine economics; social, environmental, and ethical responsibilities; and current trends in the field as they prepare to be responsible consumers and leaders in business and marketing roles. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
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Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Accounting (36 Weeks)
- Business Law (18 Weeks)
- Business Law (36 Weeks)
- Business Management (18 Weeks)
- Business Management (36 Weeks)
- Computer Information Systems (18 Weeks)
- Computer Information Systems (36 Weeks)
- Design, Multimedia, and Web Technologies (18 Weeks)
- Design, Multimedia, and Web Technologies (36 Weeks)
- Digital and Social Media Marketing (36 Weeks)
- Digital Applications (18 Weeks)
- Digital Applications (36 Weeks)
- Entrepreneurship (36 Weeks)
- Fashion Marketing (36 Weeks)
- IB Business Management (36 Weeks)
- IB Digital Society I (36 Weeks)
- Introduction to Fashion Careers (18 Weeks)
- Introduction to Fashion Careers (36 Weeks)
- Legal Administration (18 Weeks)
- Legal Administration (36 Weeks)
- Lodging Management (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Marketing Management (36 Weeks)
- Medical Administration (18 Weeks)
- Medical Administration (36 Weeks)
- Office Administration (18 Weeks)
- Office Administration (36 Weeks)
- Office Specialist I-Preparation (36 Weeks)
- Office Specialist II-Preparation (36 Weeks)
- Office Specialist III-Preparation (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Real Estate (36 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Strategic Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
- Travel, Tourism, and Destination Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
Virginia’s High Demand Occupations and Apprenticeable Occupations
Section § 2.2-2472 of the Code of Virginia requires the Virginia Board of Workforce Development (VBWD) to publish a list of jobs, trades, and professions for which a high demand for qualified workers exists or is projected. The Virginia Office of Education Economics (VOEE) collaborated with the VBWD and related stakeholders to develop the high demand occupations list. VOEE’s mission is to leverage data to inform educational programming, policy, and workforce partnerships across the Commonwealth. See also the Virginia 2024 High Demand Occupations Dashboard.
Standard Occupational Classification (SOC) Code, Occupation Description, and Active Apprenticeable Occupation status (Yes/No per the Virginia Department of Labor and Industry).
| SOC Code | Occupation Description | Apprenticeable Occupation |
|---|---|---|
| 151299 | Computer Occupations, All Other | Yes |
| 434051 | Customer Service Representatives | No |
| 439199 | Office and Administrative Support Workers, All Other | No |
| 434171 | Receptionists and Information Clerks | No |
| 113012 | Administrative Services Managers | No |
| 433011 | Bill and Account Collectors | No |
| 111021 | General and Operations Managers | No |
| 113121 | Human Resources Managers | No |
| 131121 | Meeting, Convention, and Event Planners | No |
| 112021 | Marketing Managers | No |
| 113061 | Purchasing Managers | No |
| 112022 | Sales Managers | No |
| 274011 | Audio and Video Technicians | No |
| 433021 | Billing and Posting Clerks | No |
| 435032 | Dispatchers, Except Police, Fire, and Ambulance | Yes |
| 396012 | Concierges | No |
| 119081 | Lodging Managers | No |
| 399032 | Recreation Workers | No |
| 113013 | Facilities Managers | No |
| 119051 | Food Service Managers | No |
| 413041 | Travel Agents | No |
| 271011 | Art Directors | No |
| 273031 | Public Relations Specialists | No |
| 151242 | Database Administrators | No |
| 131161 | Market Research Analysts and Marketing Specialists | No |
| 271026 | Merchandise Displayers and Window Trimmers | No |
Career Clusters
| Pathway | Occupation |
|---|---|
| A/V Technology & Film |
|
| Pathway | Occupation |
|---|---|
| Administrative Support |
|
| Business Information Management |
|
| General Management |
|
| Human Resources Management |
|
| Operations Management |
|
| Pathway | Occupation |
|---|---|
| Lodging |
|
| Recreation, Amusements & Attractions |
|
| Restaurants & Food/Beverage Services |
|
| Travel & Tourism |
|
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Marketing Research |
|
| Merchandising |
|
| Professional Sales |
|
| Pathway | Occupation |
|---|---|
| Sales & Service |
|
