Principles of Business and Marketing
This dynamic course provides students with a foundational understanding of business and marketing concepts. Students will develop career skills and examine economics; social, environmental, and ethical responsibilities; and current trends in the field as they prepare to be responsible consumers and leaders in business and marketing roles. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.
Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Accounting (36 Weeks)
- Business Law (18 Weeks)
- Business Law (36 Weeks)
- Business Management (18 Weeks)
- Business Management (36 Weeks)
- Computer Information Systems (18 Weeks)
- Computer Information Systems (36 Weeks)
- Design, Multimedia, and Web Technologies (18 Weeks)
- Design, Multimedia, and Web Technologies (36 Weeks)
- Digital and Social Media Marketing (36 Weeks)
- Digital Applications (18 Weeks)
- Digital Applications (36 Weeks)
- Entrepreneurship (36 Weeks)
- Fashion Marketing (36 Weeks)
- IB Business Management (36 Weeks)
- IB Digital Society I (36 Weeks)
- Introduction to Fashion Careers (18 Weeks)
- Introduction to Fashion Careers (36 Weeks)
- Legal Administration (18 Weeks)
- Legal Administration (36 Weeks)
- Lodging Management (36 Weeks)
- Marketing (36 Weeks)
- Marketing Exploration (18 Weeks)
- Marketing Exploration (36 Weeks)
- Marketing Management (36 Weeks)
- Medical Administration (18 Weeks)
- Medical Administration (36 Weeks)
- Office Administration (18 Weeks)
- Office Administration (36 Weeks)
- Office Specialist III-Preparation (36 Weeks)
- Office Specialist II-Preparation (36 Weeks)
- Office Specialist I-Preparation (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Real Estate (36 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Strategic Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
- Travel, Tourism, and Destination Marketing (36 Weeks)
Industry Credentials (Only apply to 36-week courses)
Career Clusters
Pathway | Occupation |
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A/V Technology & Film |
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Pathway | Occupation |
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Administrative Support |
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Business Information Management |
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General Management |
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Human Resources Management |
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Operations Management |
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Pathway | Occupation |
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Lodging |
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Recreation, Amusements & Attractions |
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Restaurants & Food/Beverage Services |
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Travel & Tourism |
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Pathway | Occupation |
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Marketing Communications |
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Marketing Management |
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Marketing Research |
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Merchandising |
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Professional Sales |
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Pathway | Occupation |
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Health, Safety, & Environmental Management |
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Sales & Service |
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