Principles of Business and Marketing

SCED Code: 12051

Virginia Extended Description: 36

Suggested Grade Level: 9, 10

Duration: 36 Weeks

Hours: 140

Credits: 1

Prerequisite: None

OSHA Compliance Required?: No

CTSO: FBLA

This dynamic course provides students with a foundational understanding of business and marketing concepts. Students will develop career skills and examine economics; social, environmental, and ethical responsibilities; and current trends in the field as they prepare to be responsible consumers and leaders in business and marketing roles. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Industry Credentials (Only apply to 36-week courses)

Career Clusters

Pathway	Occupation
A/V Technology & Film	Audio and Video Technicians

Pathway	Occupation
Administrative Support	Computer Occupations, All Other Customer Service Representatives Executive Secretaries and Executive Administrative Assistants Office and Administrative Support Workers, All Other Receptionists and Information Clerks Shipping, Receiving, and Inventory Clerks
Business Information Management	Receptionists and Information Clerks
General Management	Administrative Services Managers Bill and Account Collectors Customer Service Representatives General and Operations Managers Human Resources Managers Meeting, Convention, and Event Planners Office and Administrative Support Workers, All Other
Human Resources Management	Office and Administrative Support Workers, All Other
Operations Management	Administrative Services Managers Customer Service Representatives Marketing Managers Procurement Clerks Purchasing Managers Sales Managers

Pathway	Occupation
Lodging	Concierges Lodging Managers Marketing Managers
Recreation, Amusements & Attractions	Advertising and Promotions Managers Meeting, Convention, and Event Planners Recreation Workers Retail Salespersons
Restaurants & Food/Beverage Services	Facilities Managers Food Service Managers Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop Meeting, Convention, and Event Planners
Travel & Tourism	Human Resources Managers Meeting, Convention, and Event Planners Tour Guides and Escorts Travel Agents

Pathway	Occupation
Marketing Communications	Advertising and Promotions Managers Art Directors Marketing Managers Public Relations Specialists Sales Managers
Marketing Management	Chief Executives General and Operations Managers Marketing Managers Retail Salespersons
Marketing Research	Database Administrators Market Research Analysts and Marketing Specialists
Merchandising	Merchandise Displayers and Window Trimmers Retail Salespersons
Professional Sales	Sales Managers Telemarketers

Pathway	Occupation
Sales & Service	Billing and Posting Clerks Dispatchers, Except Police, Fire, and Ambulance Office and Administrative Support Workers, All Other Parts Salespersons Customer Service Representatives

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Principles of Business and Marketing

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Course Sequences

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Industry Credentials (Only apply to 36-week courses)

Career Clusters

Arts, A/V Technology & Communications

Business Management & Administration

Hospitality & Tourism

Marketing

Transportation, Distribution & Logistics

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