Travel and Tourism Marketing and Sales (8169/36 weeks) Course Description
|Suggested Grade Levels:||11–12|
This course is designed to provide students with an in-depth look into marketing and sales in the travel and tourism field. Students learn about issues related to business and resource management, tourism's effect on the world economy, the political impact of tourism, and how the sales process affects the tourism industry. They develop advanced competencies in the areas of communication; human relations; finance; health, safety, and environmental issues; sales and marketing; industry technology; promotional planning; and marketing research. In addition, students gain an understanding of career trends and opportunities. Academic skills (e.g., mathematics, science, English, history, social science) related to the content are also a part of this course.
Career Clusters and Pathways
For federal reporting (choose one)
- Hospitality and Tourism
- Recreation, Amusements and Attractions
- Restaurants and Food and Beverage Services
- Travel and Tourism
Upon completion of the course
- A*S*K Fundamental Marketing Concepts Assessment
- Advanced Customer Service and Sales Certification Assessment
- Certified Hospitality and Tourism Management Professional Examination
- College and Work Readiness Assessment (CWRA+)
- Customer Service and Sales Certification Assessment
- ManageFirst Credentialing Examinations
- National Career Readiness Certificate Assessment
- Travel and Tourism Assessment
- Workplace Readiness Skills for the Commonwealth Examination
A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.
Check the course description for any course listed below, because some may have a prerequisite.