# CTE Resource Center - Verso - Digital and Social Media Marketing Task 571129777

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify the role of customer relationship management (CRM) and database management in acquiring and retaining customers.


Identification should include
  • defining customer relationship management (CRM)
  • identifying types of database management
  • exploring tools used in database management
  • discussing current methods of customer acquisition and retention
and the roles of each in acquiring and retaining customers.

Process/Skill Questions

  • Why is database management important?
  • Why do companies protect consumers’ information?
  • What is the best way to acquire customers?
  • What are the consequences of poor database management? Why?

Other Related Standards

National MBAResearch Standards-Business Administration

Understand the nature of customer relationship management to show its contributions to a company.


National MBAResearch Standards-Marketing

Understand data-collection methods to evaluate their appropriateness for the research problem/issue.


Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.