# CTE Resource Center - Verso - Digital and Social Media Marketing Task 571129775

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Distinguish among market identification, market segmentation, and target marketing.

Definition

Description should include
  • defining
    • market identification
    • market segmentation (e.g., demographic, geographic, psychographic)
    • target marketing
  • explaining how businesses use market identification and segmentation to respond to customers’ needs and wants
  • identifying different types of market segments, such as
    • business-to-business (B2B)
    • business-to-consumer (B2C)
    • business-to-government (B2G)
    • nonprofit
    • association
    • government

Process/Skill Questions

  • How can businesses use market segmentation methods to introduce a new product?
  • How can market identification help businesses respond to customers’ needs and preferences?
  • Why would a company need to identify target markets?
  • What questions help identify the target market?
  • How are demographic, geographic, psychographic, and behavioral factors relevant to determining the target market?
  • Can a product/service have more than one target market? If so, how?
  • What are some factors that could cause a target market to change over time?
  • How does the concept of target market relate to the marketing concept?
  • How is a target market utilized?

Related Standards of Learning

English

9.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms.
  5. Identify literary and classical allusions and figurative language in texts.
  6. Extend general and specialized vocabulary through speaking, reading, and writing.
  7. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

10.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms.
  5. Identify literary and classical allusions and figurative language in texts.
  6. Extend general and specialized vocabulary through speaking, reading, and writing.
  7. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

11.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms.
  5. Identify literary and classical allusions and figurative language in texts.
  6. Extend general and specialized vocabulary through speaking, reading, and writing.
  7. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

12.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms and literary and classical allusions in texts.
  5. Expand general and specialized vocabulary through speaking, reading, and writing.
  6. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Position company to acquire desired business image.

 

Position products/services to acquire desired business image.