# CTE Resource Center - Verso - Digital and Social Media Marketing Task 399027960

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the elements of the promotional mix and the importance of each in digital and social media marketing.

Definition

Description should include
  • defining the promotional mix as the interaction of five basic types of promotion
    • advertising
    • sales promotion
    • public relations
    • publicity
    • personal selling
  • explaining each type of promotion and its importance in digital and social media marketing.

Process/Skill Questions

  • How effective is social media in promoting a business or product/service?
  • How is a social media platform chosen when promoting a particular product?
  • Why is it important to consider the target market when developing the promotional mix?
  • How does publicity differ from advertising?
  • How do internet technologies impact the promotional mix?
  • What are the similarities and differences between promotional mixes for an internet-based business and those for a brick-and-mortar business?

Related Standards of Learning

English

9.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms.
  5. Identify literary and classical allusions and figurative language in texts.
  6. Extend general and specialized vocabulary through speaking, reading, and writing.
  7. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

10.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms.
  5. Identify literary and classical allusions and figurative language in texts.
  6. Extend general and specialized vocabulary through speaking, reading, and writing.
  7. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

11.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms.
  5. Identify literary and classical allusions and figurative language in texts.
  6. Extend general and specialized vocabulary through speaking, reading, and writing.
  7. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

12.3

The student will apply knowledge of word origins, derivations, and figurative language to extend vocabulary development in authentic texts.
  1. Use structural analysis of roots, affixes, synonyms, antonyms, and cognates to understand complex words.
  2. Use context, structure, and connotations to determine meanings of words and phrases.
  3. Discriminate between connotative and denotative meanings and interpret the connotation.
  4. Identify the meanings of common idioms and literary and classical allusions in texts.
  5. Expand general and specialized vocabulary through speaking, reading, and writing.
  6. Use knowledge of the evolution, diversity, and effects of language to comprehend and elaborate the meaning of texts.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Acquire a foundational knowledge of selling to understand its nature and scope.

 

Understand promotional channels used to communicate with targeted audiences.

 

Understand the use of an advertisement's components to communicate with targeted audiences.

 

Understand the use of public-relations activities to communicate with targeted audiences.