# CTE Resource Center - Verso - Digital and Social Media Marketing Task 399027958

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify criteria for effective and functional web design.


Identification of design criteria should include the following:
  • Involves key organizational decision makers
  • Appeals to target audience(s)
  • Utilizes a storyboard design process to develop ideas that match the business plan
  • Utilizes design components (e.g., colors, fonts, headings, text, graphics) that are appropriate to the brand
  • Leverages imagery/video
  • Has appropriately placed and functional links, navigation bar, and icons
  • Loads within a reasonable amount of time
  • Uses SEO best practices (e.g., site map, metadata)
  • Integrates with social media platforms
  • Provides satisfactory user experience
  • Able to handle different screen sizes (e.g. computer, mobile phone)

Process/Skill Questions

  • Why should a website have a consistent design for all pages?
  • Why is it important to make sure all the links on the website work properly?
  • What happens when download time is too long (e.g., in sites incorporating multimedia elements)?
  • Why is it important to design a website to handle different screen sizes?
  • What are the design components to create an effective website?

Other Related Standards

National MBAResearch Standards-Business Administration

Utilize information-technology tools to manage and perform work responsibilities.


National MBAResearch Standards-Marketing

Develop marketing strategies to guide marketing tactics.