# CTE Resource Center - Verso - Digital and Social Media Marketing Task 399027957

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Establish goals and objectives for a website.

Definition

Establishing goals and objectives involves selecting the major characteristics and purposes desired that meet the following criteria:
  • Appeal to the target audience
  • Elicit a measurable response from the target audience
  • Be informative and/or promotional in nature
  • Be easy for visitors to navigate and use
  • Be secure in the transmission and storage of data

Process/Skill Questions

  • What is the difference between a goal and an objective for a website?
  • What considerations should be taken when determining the goals of a website?
  • What considerations should be taken when determining the objectives of a website?
  • How does one write SMART (i.e., specific, measurable, attainable, relevant, and timely) goals and objectives for a website? What are some examples of these?
  • How does a business determine if their goals and objectives were met?

Other Related Standards

National MBAResearch Standards-Marketing

Develop marketing strategies to guide marketing tactics.

 

Employ marketing-information to plan marketing activities.