# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831710

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe basic strategies for seeking employment.

Definition

Description should include
  • seeking a mentor
  • networking
  • participating in a work-based learning experience
  • joining a business association
  • obtaining industry certification in chosen area
  • investing in personal branding
    • creating a personal web page
    • creating a professional online profile (e.g., LinkedIn, Facebook)
    • monitoring personal digital presence, to include social media sites (e.g., students should Google themselves and understand that employers and postsecondary institutions will do the same)
  • identifying available jobs
  • using job search engines
  • matching personal qualifications with available jobs
  • gathering information about prospective employers from websites and other data sources
  • tailoring a cover letter to match a desired position
  • determining whether a traditional or electronic résumé is most appropriate for matching a desired position
  • determining when to use email and when to use traditional written correspondence
  • deciding when to post an electronic résumé online, weighing the risk of online postings
  • submitting an application, résumé, and references, as applicable
  • preparing for an interview.

Process/Skill Questions

  • How can a person build an effective professional network?
  • How does a job-seeker use existing job leads to produce new leads?
  • Why is it important to research a prospective employer before submitting a job application?
  • What should be included in the cover letter?
  • What social media marketing job skills may assist in advancing one’s career?
  • What is the best way to get these skills?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

Other Related Standards

National MBAResearch Standards-Business Administration

Implement job-seeking skills to obtain employment.

 

Participate in career planning to enhance job-success potential.