# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831709

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Research career opportunities in the field of digital and social media marketing, including entrepreneurship opportunities.

Definition

Research should include
  • an annotated list of careers available within the field, to include careers requiring creativity, technological expertise, marketing expertise, and entrepreneurship expertise
  • the preparation required for each career, including education, on-the-job experience, training, and/or certification
  • opportunities for advancement in each career
  • employment trends in the field
  • the use of job databases
  • ways to match personal abilities, skill sets, aptitudes, interests, and job expectations with industry standards and expectations
  • potential growth of this field.

Process/Skill Questions

  • What are some of the major career clusters and positions related to digital marketing?
  • What is a digital marketing analyst? What is a director of social media? What is a brand manager? What is an engagement coordinator? Why are each of these jobs important?
  • How can job search engines be used to identify career trends in digital marketing?
  • What are the keywords to use when searching for social media marketing jobs?

Related Standards of Learning

English

9.8

The student will use print, electronic databases, online resources, and other media to access information to create a research product.
  1. Use technology as a tool for research to organize, evaluate, and communicate information.
  2. Narrow the focus of a search.
  3. Find, evaluate, and select appropriate sources to access information and answer questions.
  4. Verify the validity and accuracy of all information.
  5. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  6. Credit the sources of quoted, paraphrased, and summarized ideas.
  7. Cite sources of information, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  8. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

10.8

The student will collect, evaluate, organize, and present information to create a research product.
  1. Use technology as a tool to research, organize, evaluate, synthesize, and communicate information.
  2. Develop the central idea or focus.
  3. Verify the accuracy, validity, and usefulness of information.
  4. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  5. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  6. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

11.8

The student will analyze, evaluate, synthesize, and organize information from a variety of sources to produce a research product.
  1. Use technology as a tool to research, organize, evaluate, and communicate information.
  2. Narrow a topic and develop a plan for research.
  3. Collect information to support a thesis.
  4. Critically evaluate quality, accuracy, and validity of information.
  5. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  6. Synthesize and present information in a logical sequence.
  7. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  8. Revise writing for clarity of content, accuracy, and depth of information.
  9. Edit writing for grammatically correct use of language, spelling, punctuation, capitalization, and sentence/paragraph structure.
  10. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

12.8

The student will write documented research papers.
  1. Use technology as a tool to research, organize, evaluate, and communicate information.
  2. Frame, analyze, and synthesize information to solve problems, answer questions, and generate new knowledge.
  3. Critically evaluate the accuracy, quality, and validity of the information.
  4. Synthesize information to support the thesis and present information in a logical manner.
  5. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  6. Revise writing for clarity, depth of information, and technique of presentation.
  7. Edit writing for language, spelling, punctuation, capitalization, syntax, and paragraphing as appropriate for standard English.
  8. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

Other Related Standards

National MBAResearch Standards-Business Administration

Participate in career planning to enhance job-success potential.