Outline cybersecurity issues and strategies related to digital and social media marketing.
DefinitionIdentification should include
- security issues that a business or organization needs to address, such as protection of customer data (e.g., names, addresses, credit card numbers), protection of software, and protection from malware
- strategies that a business or organization needs to employ, such as use of firewalls, filters, encryption, and CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart)
- ways to address consumer concerns relating to internet security, such as provision of privacy protection policies and security protection information
- responsible use of tracking tools across devices and platforms.
- What are some common consumer concerns and fears about internet security related to digital marketing?
- What measures can businesses take to address those concerns and fears?
- What are some common internet security concerns of businesses?
- What strategies can businesses use to improve online security?
- What methods can businesses use to stay current with security issues affecting digital marketing?
Related Standards of Learning
History and Social Science
The student will demonstrate skills for historical thinking, geographical analysis, economic decision making, and responsible citizenship by
- planning inquiries by synthesizing information from diverse primary and secondary sources;
- analyzing how political and economic trends influence public policy, using demographic information and other data sources;
- comparing and contrasting historical, cultural, economic, and political perspectives;
- evaluating critically the quality, accuracy, and validity of information to determine misconceptions, fact and opinion, and bias;
- constructing informed, analytic arguments using evidence from multiple sources to introduce and support substantive and significant claims;
- explaining how cause-and-effect relationships impact political and economic events;
- taking knowledgeable, constructive action, individually and collaboratively, to address school, community, local, state, national, and global issues;
- using a decision-making model to analyze the costs and benefits of a specific choice, considering incentives and possible consequences;
- applying civic virtues and democratic principles to make collaborative decisions; and
- communicating conclusions orally and in writing to a wide range of audiences, using evidence from multiple sources and citing specific sources.
The student will apply social science skills to understand the process by which public policy is made by
- defining public policy and determining how to differentiate public and private action;
- examining different perspectives on the role of government;
- describing how the national government influences the public agenda and shapes public policy by examining examples such as the Equal Rights Amendment, the Americans with Disabilities Act (ADA), and Section 9524 of the Elementary and Secondary Education Act (ESEA) of 1965;
- describing how the state and local governments influence the public agenda and shape public policy;
- investigating and evaluating the process by which policy is implemented by the bureaucracy at each level;
- analyzing how the incentives of individuals, interest groups, and the media influence public policy; and
- devising a course of action to address local and/or state issues.
The student will apply social science skills to understand civil liberties and civil rights by
- examining the Bill of Rights, with emphasis on First Amendment freedoms;
- analyzing due process of law expressed in the Fifth and Fourteenth Amendments;
- explaining how the Supreme Court has applied most of the protections of the Bill of Rights to the states through a process of selective incorporation;
- investigating and evaluating the balance between individual liberties and the public interest; and
- examining how civil liberties and civil rights are protected under the law.
The student will apply social science skills to understand the role of government in the Virginia and United States economies by
- describing the provision of government goods and services that are not readily produced by the market;
- describing government’s establishment and maintenance of the rules and institutions in which markets operate, including the establishment and enforcement of property rights, contracts, consumer rights, labor-management relations, environmental protection, and competition in the marketplace;
- investigating and describing the types and purposes of taxation that are used by local, state, and federal governments to pay for services provided by the government;
- analyzing how Congress can use fiscal policy to stabilize the economy;
- describing the effects of the Federal Reserve’s monetary policy on price stability, employment, and the economy; and
- evaluating the trade-offs in government decisions.
The student will apply social science skills to understand political and social conditions in the United States during the early twenty-first century by
- assessing the development of and changes in domestic policies, with emphasis on the impact of the role the United States Supreme Court played in defining a constitutional right to privacy, affirming equal rights, and upholding the rule of law;
- evaluating and explaining the changes in foreign policies and the role of the United States in a world confronted by international terrorism, with emphasis on the American response to 9/11 (September 11, 2001);
- evaluating the evolving and changing role of government, including its role in the American economy; and
- explaining scientific and technological changes and evaluating their impact on American culture