Explain how policies influence digital and social media marketing.
DefinitionExplanation should include
- government policies related to digital marketing at the international, national, state, and local levels, such as those concerning taxation, regulation, sweepstakes, customs laws, and official statements (e.g., U.S. Framework for Global Electronic Commerce, CAN-SPAM)
- policies specific to various marketing and social media platforms (e.g., a company cannot market firearms via Facebook)
- policies of different companies as they relate to digital marketing (e.g., social media policy).
- What are some current legislative issues impacting digital marketing?
- What role does the U.S. government play in regulating internet content?
- What impact do foreign government regulations have on internet content?
Related Standards of Learning
History and Social Science
The student will apply social science skills to understand the process by which public policy is made by
- defining public policy and determining how to differentiate public and private action;
- examining different perspectives on the role of government;
- describing how the national government influences the public agenda and shapes public policy by examining examples such as the Equal Rights Amendment, the Americans with Disabilities Act (ADA), and Section 9524 of the Elementary and Secondary Education Act (ESEA) of 1965;
- describing how the state and local governments influence the public agenda and shape public policy;
- investigating and evaluating the process by which policy is implemented by the bureaucracy at each level;
- analyzing how the incentives of individuals, interest groups, and the media influence public policy; and
- devising a course of action to address local and/or state issues.
The student will apply social science skills to understand the role of government in the Virginia and United States economies by
- describing the provision of government goods and services that are not readily produced by the market;
- describing government’s establishment and maintenance of the rules and institutions in which markets operate, including the establishment and enforcement of property rights, contracts, consumer rights, labor-management relations, environmental protection, and competition in the marketplace;
- investigating and describing the types and purposes of taxation that are used by local, state, and federal governments to pay for services provided by the government;
- analyzing how Congress can use fiscal policy to stabilize the economy;
- describing the effects of the Federal Reserve’s monetary policy on price stability, employment, and the economy; and
- evaluating the trade-offs in government decisions.