# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831699

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain partnership opportunities in digital and social media marketing.

Definition

Explanation should include
  • describing types and examples of partnerships such as blogger outreach, influencer engagement, and professional organizations
  • summarizing the benefits and liabilities of partnerships.

Process/Skill Questions

  • What is the difference between affiliate marketing and partnership, as the two relate to digital marketing?
  • Why are partnerships useful? How can they be harmful?
  • How are affiliates used?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

9.6

The student will develop narrative, expository, and persuasive writings for a variety of audiences and purposes.
  1. Generate, gather, and organize ideas for writing.
  2. Plan and organize writing to address a specific audience and purpose.
  3. Communicate clearly the purpose of the writing, using a thesis statement where appropriate.
  4. Write clear, varied sentences, using specific vocabulary and information.
  5. Elaborate ideas clearly through word choice and vivid description.
  6. Arrange paragraphs into a logical progression.
  7. Use transitions between paragraphs and ideas.
  8. Revise writing for clarity of content, accuracy, and depth of information.
  9. Use computer technology to plan, draft, revise, edit, and publish writing.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

10.6

The student will develop a variety of writings to persuade, interpret, analyze, and evaluate, with an emphasis on exposition and analysis.
  1. Generate, gather, plan, and organize ideas for writing to address a specific audience and purpose.
  2. Synthesize information to support a thesis.
  3. Elaborate ideas clearly through word choice and vivid description.
  4. Write clear and varied sentences, clarifying ideas with precise and relevant evidence.
  5. Organize ideas into a logical sequence, using transitions.
  6. Revise writing for clarity of content, accuracy, and depth of information.
  7. Use computer technology to plan, draft, revise, edit, and publish writing.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

11.6

The student will write in a variety of forms, with an emphasis on persuasion.
  1. Generate, gather, plan, and organize ideas for writing to address a specific audience and purpose.
  2. Produce arguments in writing, developing a thesis that demonstrates knowledgeable judgments, addresses counterclaims, and provides effective conclusions.
  3. Organize ideas in a sustained and logical manner.
  4. Clarify and defend position with precise and relevant evidence, elaborating ideas clearly and accurately.
  5. Adapt content, vocabulary, voice, and tone to audience, purpose, and situation.
  6. Revise writing for clarity of content, accuracy, and depth of information.
  7. Use computer technology to plan, draft, revise, edit, and publish writing.
  8. Write and revise correspondence to a standard acceptable both in the workplace and in postsecondary education.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

12.6

The student will develop expository and informational, analytical, and persuasive/argumentative writings.
  1. Generate, gather, and organize ideas for writing to address a specific audience and purpose.
  2. Produce arguments in writing that develop a thesis to demonstrate knowledgeable judgments, address counterclaims, and provide effective conclusions.
  3. Clarify and defend a position with precise and relevant evidence.
  4. Adapt content, vocabulary, voice, and tone to audience, purpose, and situation.
  5. Use a variety of rhetorical strategies to accomplish a specific purpose.
  6. Create arguments free of errors in logic and externally supported.
  7. Revise writing for clarity of content, depth of information, and technique of presentation.
  8. Use computer technology to plan, draft, revise, edit, and publish writing.

History and Social Science

VUS.1

The student will demonstrate skills for historical thinking, geographical analysis, economic decision making, and responsible citizenship by

  1. synthesizing evidence from artifacts and primary and secondary sources to obtain information about events in Virginia and United States history;
  2. using geographic information to determine patterns and trends in Virginia and United States history;
  3. interpreting charts, graphs, and pictures to determine characteristics of people, places, or events in Virginia and United States history;
  4. constructing arguments, using evidence from multiple sources;
  5. comparing and contrasting historical, cultural, economic, and political perspectives in Virginia and United States history;
  6. explaining how indirect cause-and-effect relationships impact people, places, and events in Virginia and United States history;
  7. analyzing multiple connections across time and place;
  8. using a decision-making model to analyze and explain the incentives for and consequences of a specific choice made;
  9. identifying the rights and responsibilities of citizenship and ethical use of material and intellectual property; and
  10. investigating and researching to develop products orally and in writing.

WG.1

The student will demonstrate skills for historical thinking, geographical analysis, economic decision making, and responsible citizenship by

  1. synthesizing evidence from artifacts and primary and secondary sources to obtain information about the world’s countries, cities, and environments;
  2. using geographic information to determine patterns and trends to understand world regions;
  3. creating, comparing, and interpreting maps, charts, graphs, and pictures to determine characteristics of world regions;
  4. evaluating sources for accuracy, credibility, bias, and propaganda;
  5. using maps and other visual images to compare and contrast historical, cultural, economic, and political perspectives;
  6. explaining indirect cause-and-effect relationships to understand geospatial connections;
  7. analyzing multiple connections across time and place;
  8. using a decision-making model to analyze and explain the incentives for and consequences of a specific choice made;
  9. identifying the rights and responsibilities of citizenship and the ethical use of material or intellectual property; and
  10. investigating and researching to develop products orally and in writing.

Other Related Standards

National MBAResearch Standards-Business Administration

Manage internal and external business relationships to foster positive interactions.