Describe social media strategies.
DefinitionDescription should include uses of the following social media activities for marketing:
- Communicating with customer base
- Establishing a voice for a brand
- Maintaining brand loyalty
- Staying top-of-mind
- Getting new customers through paid or boosted social media posts/ads
Description may also address the rule of thirds in social media:
- 1/3 of a company’s posts should brand the company as an expert
- 1/3 of a company’s posts should promote brand identity/engagement
- 1/3 of a company’s posts should be geared toward selling (ads/promotions)
- What are some emerging popular social networking sites? Why are they popular? With whom are they popular?
- What social networking sites are appropriate for use in promoting a company? Why?
- What are some examples of companies that use social networking sites?
- How does a company set up a paid or boosted post/ad?
- What is an example of a post showing the company as an expert?
- What is an example of a post promoting brand identity/management?
- What is an example of a post geared toward selling (e.g., ads or promotions with links)?
Related Standards of Learning
History and Social Science
The student will demonstrate skills for historical thinking, geographical analysis, economic decision making, and responsible citizenship by
- planning inquiries by synthesizing information from diverse primary and secondary sources;
- analyzing how political and economic trends influence public policy, using demographic information and other data sources;
- comparing and contrasting historical, cultural, economic, and political perspectives;
- evaluating critically the quality, accuracy, and validity of information to determine misconceptions, fact and opinion, and bias;
- constructing informed, analytic arguments using evidence from multiple sources to introduce and support substantive and significant claims;
- explaining how cause-and-effect relationships impact political and economic events;
- taking knowledgeable, constructive action, individually and collaboratively, to address school, community, local, state, national, and global issues;
- using a decision-making model to analyze the costs and benefits of a specific choice, considering incentives and possible consequences;
- applying civic virtues and democratic principles to make collaborative decisions; and
- communicating conclusions orally and in writing to a wide range of audiences, using evidence from multiple sources and citing specific sources.
The student will apply social science skills to understand the organization and powers of the state and local governments described in the Constitution of Virginia by
- examining the legislative, executive, and judicial branches;
- examining the structure and powers of local governments (county, city, and town);
- analyzing the relationship between state and local governments and the roles of regional authorities, governing boards, and commissions;
- investigating and explaining the ways individuals and groups exert influence on state and local governments; and
- evaluating the effectiveness of citizen efforts to influence decisions of state and local governments by examining historical or contemporary events.
The student will apply social science skills to understand the process by which public policy is made by
- defining public policy and determining how to differentiate public and private action;
- examining different perspectives on the role of government;
- describing how the national government influences the public agenda and shapes public policy by examining examples such as the Equal Rights Amendment, the Americans with Disabilities Act (ADA), and Section 9524 of the Elementary and Secondary Education Act (ESEA) of 1965;
- describing how the state and local governments influence the public agenda and shape public policy;
- investigating and evaluating the process by which policy is implemented by the bureaucracy at each level;
- analyzing how the incentives of individuals, interest groups, and the media influence public policy; and
- devising a course of action to address local and/or state issues.
The student will apply social science skills to understand the social, political, and cultural movements and changes in the United States during the second half of the twentieth century by
- explaining the factors that led to United States expansion;
- evaluating and explaining the impact of the Brown v. Board of Education decision, the roles of Thurgood Marshall and Oliver W. Hill, Sr., and how Virginia responded to the decision;
- explaining how the National Association for the Advancement of Colored People (NAACP), the 1963 March on Washington, the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Americans with Disabilities Act (ADA) had an impact on all Americans;
- analyzing changes in immigration policy and the impact of increased immigration;
- evaluating and explaining the foreign and domestic policies pursued by the American government after the Cold War;
- explaining how scientific and technological advances altered American lives; and
- evaluating and explaining the changes that occurred in American culture.
The student will apply social science skills to understand political and social conditions in the United States during the early twenty-first century by
- assessing the development of and changes in domestic policies, with emphasis on the impact of the role the United States Supreme Court played in defining a constitutional right to privacy, affirming equal rights, and upholding the rule of law;
- evaluating and explaining the changes in foreign policies and the role of the United States in a world confronted by international terrorism, with emphasis on the American response to 9/11 (September 11, 2001);
- evaluating the evolving and changing role of government, including its role in the American economy; and
- explaining scientific and technological changes and evaluating their impact on American culture
The student will apply social science skills to understand the global changes during the early twenty-first century by
- identifying contemporary political issues, with emphasis on migrations of refugees and others, ethnic/religious conflicts, and the impact of technology, including the role of social media and chemical and biological technologies;
- assessing the link between economic and political freedom;
- describing economic interdependence, including the rise of multinational corporations, international organizations, and trade agreements; and
- analyzing the increasing impact of terrorism.