# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831694

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Determine how email can be used for marketing.

Definition

Determination should address the following:
  • The components of email messages
  • The importance of the subject line in an email
  • The importance of opt-in/opt-out as a way to avoid intrusive email practices
  • Ways to evaluate the effectiveness of email as a marketing tool
  • The importance of A/B testing, deliverability, and quality assurance
  • The use of online newsletter templates (e.g., Constant Contact, MailChimp)
  • Outsourcing of email management
  • Customer relationship management (CRM)
  • Integration with social media and mobile technology

Process/Skill Questions

  • What makes an effective email? How is the effectiveness of email measured?
  • What is permission marketing? What is its impact on digital marketing?
  • What is spam? What is its impact on digital marketing?
  • How can email be used for customer acquisition? Customer retention? How are these the same/different?
  • What are some options for outsourcing email management?
  • How can social media and mobile technology be used in conjunction with email marketing?

Related Standards of Learning

English

9.8

The student will use print, electronic databases, online resources, and other media to access information to create a research product.
  1. Use technology as a tool for research to organize, evaluate, and communicate information.
  2. Narrow the focus of a search.
  3. Find, evaluate, and select appropriate sources to access information and answer questions.
  4. Verify the validity and accuracy of all information.
  5. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  6. Credit the sources of quoted, paraphrased, and summarized ideas.
  7. Cite sources of information, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  8. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

10.8

The student will collect, evaluate, organize, and present information to create a research product.
  1. Use technology as a tool to research, organize, evaluate, synthesize, and communicate information.
  2. Develop the central idea or focus.
  3. Verify the accuracy, validity, and usefulness of information.
  4. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  5. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  6. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

11.8

The student will analyze, evaluate, synthesize, and organize information from a variety of sources to produce a research product.
  1. Use technology as a tool to research, organize, evaluate, and communicate information.
  2. Narrow a topic and develop a plan for research.
  3. Collect information to support a thesis.
  4. Critically evaluate quality, accuracy, and validity of information.
  5. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  6. Synthesize and present information in a logical sequence.
  7. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  8. Revise writing for clarity of content, accuracy, and depth of information.
  9. Edit writing for grammatically correct use of language, spelling, punctuation, capitalization, and sentence/paragraph structure.
  10. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

12.8

The student will write documented research papers.
  1. Use technology as a tool to research, organize, evaluate, and communicate information.
  2. Frame, analyze, and synthesize information to solve problems, answer questions, and generate new knowledge.
  3. Critically evaluate the accuracy, quality, and validity of the information.
  4. Synthesize information to support the thesis and present information in a logical manner.
  5. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  6. Revise writing for clarity, depth of information, and technique of presentation.
  7. Edit writing for language, spelling, punctuation, capitalization, syntax, and paragraphing as appropriate for standard English.
  8. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

History and Social Science

GOVT.6

The student will apply social science skills to understand local, state, and national elections by

  1. describing the nomination and election process, including the organization and evolving role of political parties;
  2. examining campaign funding and spending, including the impact of Supreme Court decisions, the nationalization of campaign financing, and the role of issue groups;
  3. analyzing the influence of media coverage, campaign advertising, public opinion polls, social media, and digital communications on elections;
  4. investigating and explaining the impact of reapportionment and redistricting on elections and governance;
  5. describing how amendments have extended the right to vote; and
  6. analyzing voter turnout in local, state, and national elections.

VUS.13

The student will apply social science skills to understand the social, political, and cultural movements and changes in the United States during the second half of the twentieth century by

  1. explaining the factors that led to United States expansion;
  2. evaluating and explaining the impact of the Brown v. Board of Education decision, the roles of Thurgood Marshall and Oliver W. Hill, Sr., and how Virginia responded to the decision;
  3. explaining how the National Association for the Advancement of Colored People (NAACP), the 1963 March on Washington, the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Americans with Disabilities Act (ADA) had an impact on all Americans;
  4. analyzing changes in immigration policy and the impact of increased immigration;
  5. evaluating and explaining the foreign and domestic policies pursued by the American government after the Cold War;
  6. explaining how scientific and technological advances altered American lives; and
  7. evaluating and explaining the changes that occurred in American culture.

Other Related Standards

National MBAResearch Standards-Business Administration

Utilize information-technology tools to manage and perform work responsibilities.

 

Write internal and external business correspondence to convey and obtain information effectively.