# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831692

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe strategies for managing a company’s online presence.

Definition

Description should include the concept that all companies have an online presence; e.g., even if a company doesn’t have a website, customers may be rating it on Yelp.

Process/Skill Questions

  • Why should a business create an online presence in today’s market?
  • Why should a business monitor the internet for its name (e.g. reviews, images, and social media accounts)?
  • How can a business get information removed from the internet (e.g. outdated information, fake sites, or a bad review)?

Other Related Standards

National MBAResearch Standards-Business Administration

Utilize information-technology tools to manage and perform work responsibilities.