# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831674

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Develop a digital marketing plan.

Definition

Development should include
  • formulating an overview of the business
  • determining the marketing budget
  • researching and defining the market
  • creating communication strategies
  • generating marketing strategies
  • defining benchmarks for evaluation
  • presenting the marketing plan in written format.

Process/Skill Questions

  • What research is essential in the development of a digital marketing plan? Why?
  • What communication strategies might be included in a digital marketing plan? Why?
  • What writing skills are important in composing a digital marketing plan? How are those skills different?
  • Should a digital marketing plan be separated from the normal marketing plan? Explain.

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

9.8

The student will use print, electronic databases, online resources, and other media to access information to create a research product.
  1. Use technology as a tool for research to organize, evaluate, and communicate information.
  2. Narrow the focus of a search.
  3. Find, evaluate, and select appropriate sources to access information and answer questions.
  4. Verify the validity and accuracy of all information.
  5. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  6. Credit the sources of quoted, paraphrased, and summarized ideas.
  7. Cite sources of information, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  8. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

10.8

The student will collect, evaluate, organize, and present information to create a research product.
  1. Use technology as a tool to research, organize, evaluate, synthesize, and communicate information.
  2. Develop the central idea or focus.
  3. Verify the accuracy, validity, and usefulness of information.
  4. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  5. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  6. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

11.8

The student will analyze, evaluate, synthesize, and organize information from a variety of sources to produce a research product.
  1. Use technology as a tool to research, organize, evaluate, and communicate information.
  2. Narrow a topic and develop a plan for research.
  3. Collect information to support a thesis.
  4. Critically evaluate quality, accuracy, and validity of information.
  5. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  6. Synthesize and present information in a logical sequence.
  7. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  8. Revise writing for clarity of content, accuracy, and depth of information.
  9. Edit writing for grammatically correct use of language, spelling, punctuation, capitalization, and sentence/paragraph structure.
  10. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

12.8

The student will write documented research papers.
  1. Use technology as a tool to research, organize, evaluate, and communicate information.
  2. Frame, analyze, and synthesize information to solve problems, answer questions, and generate new knowledge.
  3. Critically evaluate the accuracy, quality, and validity of the information.
  4. Synthesize information to support the thesis and present information in a logical manner.
  5. Cite sources for both quoted and paraphrased ideas, using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  6. Revise writing for clarity, depth of information, and technique of presentation.
  7. Edit writing for language, spelling, punctuation, capitalization, syntax, and paragraphing as appropriate for standard English.
  8. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.

Other Related Standards

National MBAResearch Standards-Marketing

Employ marketing-information to plan marketing activities.