# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831673

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the basic structure of a marketing plan.


Description should include a company overview, mission and goals, core competencies, situation analysis, competitors, target market, marketing mix, budget, scheduling, and monitoring in the following components:
  • Executive summary
  • Situation analysis
  • Objectives
  • Marketing strategies
  • Implementation
  • Evaluation
  • Control
  • Appendix (if needed)

Process/Skill Questions

  • How can a small business benefit from writing a marketing plan?
  • What are the key components of a marketing plan? Why is each important?
  • How would an internet-based business’ marketing plan differ from that of a brick-and-mortar business? How would it be similar?
  • Why is it important to study competitors before writing the marketing plan?
  • What is the purpose of the executive summary?
  • Can each part of the marketing plan stand independently? Explain.

Other Related Standards

National MBAResearch Standards-Business Administration

Understand marketing's role and function in business to facilitate economic exchanges with customers.


National MBAResearch Standards-Marketing

Employ marketing-information to plan marketing activities.