Description should include a company overview, mission and goals, core competencies, situation analysis, competitors, target market, marketing mix, budget, scheduling, and monitoring in the following components:
Appendix (if needed)
How can a small business benefit from writing a marketing plan?
What are the key components of a marketing plan? Why is each important?
How would an internet-based business’ marketing plan differ from that of a brick-and-mortar business? How would it be similar?
Why is it important to study competitors before writing the marketing plan?
What is the purpose of the executive summary?
Can each part of the marketing plan stand independently? Explain.
Other Related Standards
National MBAResearch Standards-Business Administration
Understand marketing's role and function in business to facilitate economic exchanges with customers.
National MBAResearch Standards-Marketing
Employ marketing-information to plan marketing activities.