# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831669

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify the purpose and structure of a business plan.

Definition

Identification should include
  • the purposes of a business plan
    • to provide the detailed information needed for acquiring capital
    • to lay the foundation for business development and expansion
    • to serve as a road map for the business to follow
  • the structural components of a business plan and their importance
    • executive summary
    • type of business
    • business philosophy
    • product and service plan
    • self-analysis
    • trading area analysis
    • market segment analysis
    • operational plan
    • organizational plan
    • marketing plan
    • financial plan.

Process/Skill Questions

  • What are the main sections of a business plan?
  • What is the function of each section of the business plan?
  • How does each section relate to the overall purpose of the plan?
  • What preparation should be done prior to developing the business plan?
  • Why does one need to conduct research to write a business plan?
  • Why might the executive summary be more important than the body of the business plan?
  • Should a business plan for an internet-based business differ from one for a brick-and-mortar business? Why or why not?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

Other Related Standards

National MBAResearch Standards-Business Administration

Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

 

Control an organization's/department's activities to encourage growth and development.

 

Develop concept for new business venture to evaluate its success potential.

 

Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

Utilize planning tools to guide organization's/department's activities.