# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831663

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe channels of distribution.

Definition

Description should include distribution channels (paths used to deliver goods from their inception to the end user) for both internet-based and brick-and-mortar businesses, including the following:
  • Wholesalers (rack jobbers, drop shippers)
  • Retailers (brick-and-mortar and e-tailing)
  • Brokers
  • Agents
  • Other independent manufacturers’ representatives
Description should also include that channels of distribution are classified as direct or indirect and should include examples of each.

Process/Skill Questions

  • What are the cost factors involved in various channels?
  • How does the distribution channel affect price?
  • What is the difference between a direct and an indirect channel of distribution?
  • Why are intermediaries used in the distribution of products/services?
  • How is the distribution channel for consumer products and services different from the distribution channel for industrial products and services? What is an example path for each?
  • How can a product be classified as both a consumer and an industrial product?
  • How has digital marketing affected distribution?
  • How does a company determine the most efficient method for distributing products?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

History and Social Science

VUS.1

The student will demonstrate skills for historical thinking, geographical analysis, economic decision making, and responsible citizenship by

  1. synthesizing evidence from artifacts and primary and secondary sources to obtain information about events in Virginia and United States history;
  2. using geographic information to determine patterns and trends in Virginia and United States history;
  3. interpreting charts, graphs, and pictures to determine characteristics of people, places, or events in Virginia and United States history;
  4. constructing arguments, using evidence from multiple sources;
  5. comparing and contrasting historical, cultural, economic, and political perspectives in Virginia and United States history;
  6. explaining how indirect cause-and-effect relationships impact people, places, and events in Virginia and United States history;
  7. analyzing multiple connections across time and place;
  8. using a decision-making model to analyze and explain the incentives for and consequences of a specific choice made;
  9. identifying the rights and responsibilities of citizenship and ethical use of material and intellectual property; and
  10. investigating and researching to develop products orally and in writing.

VUS.13

The student will apply social science skills to understand the social, political, and cultural movements and changes in the United States during the second half of the twentieth century by

  1. explaining the factors that led to United States expansion;
  2. evaluating and explaining the impact of the Brown v. Board of Education decision, the roles of Thurgood Marshall and Oliver W. Hill, Sr., and how Virginia responded to the decision;
  3. explaining how the National Association for the Advancement of Colored People (NAACP), the 1963 March on Washington, the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Americans with Disabilities Act (ADA) had an impact on all Americans;
  4. analyzing changes in immigration policy and the impact of increased immigration;
  5. evaluating and explaining the foreign and domestic policies pursued by the American government after the Cold War;
  6. explaining how scientific and technological advances altered American lives; and
  7. evaluating and explaining the changes that occurred in American culture.

VUS.14

The student will apply social science skills to understand political and social conditions in the United States during the early twenty-first century by

  1. assessing the development of and changes in domestic policies, with emphasis on the impact of the role the United States Supreme Court played in defining a constitutional right to privacy, affirming equal rights, and upholding the rule of law;
  2. evaluating and explaining the changes in foreign policies and the role of the United States in a world confronted by international terrorism, with emphasis on the American response to 9/11 (September 11, 2001);
  3. evaluating the evolving and changing role of government, including its role in the American economy; and
  4. explaining scientific and technological changes and evaluating their impact on American culture

WG.5

The student will analyze the characteristics of the regions of the United States and Canada by

  1. identifying and analyzing the location of major geographic regions and major cities on maps and globes;
  2.  describing major physical and environmental features;
  3. explaining important economic characteristics; and
  4.  recognizing cultural influences and landscapes.

WG.11

The student will analyze the characteristics of the South Asian and Southeast Asian regions by

  1. identifying and analyzing the location of major geographic regions and major cities on maps and globes;
  2. describing major physical and environmental features;
  3. explaining important economic characteristics; and
  4. recognizing cultural influences and landscapes.

WG.14

The student will apply social science skills to compare and contrast the distribution, growth rates, and characteristics of human population by

  1. examining demographic data to determine the relative level of development;
  2. distinguishing between developed and developing countries; and
  3. comparing and contrasting the level of economic development to the standard of living and quality of life.

WG.15

The student will apply social science skills to analyze past and present trends in human migration and cultural diffusion by

  1. determining how human migration and cultural diffusion are influenced by social, economic, political, and environmental factors and
  2. determining how human migration and cultural diffusion influence the current human characteristics of places and regions.

WG.17

The student will apply social science skills to analyze the impact of globalization by

  1. identifying factors, including comparative advantage, that influence the distribution of economic activities and trade;
  2. describing ways that economic and social interactions change over time; and
  3. mapping, describing, and evaluating economic unions.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire foundational knowledge of channel management to understand its role in marketing.

 

Manage channel activities to minimize costs and to determine distribution strategies.