# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1522831660

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Define positioning as it relates to marketing.

Definition

Definition should include the term positioning as message development.

Definition should also include the concept that positioning is the image a product or business possesses that differentiates it from its competitors and includes all aspects of the product mix. Once the target market is identified, the business positions itself or its products to most effectively reach the target market.

Process/Skill Questions

  • What role does positioning play in an organization’s digital marketing strategy?
  • How does an organization establish its position in the marketplace?
  • How can an organization change its position in the marketplace? Why might it choose to do so?
  • How is price an important factor in determining position in relation to a competitor?
  • What makes a company a leader in the marketplace?
  • What makes a product a leader in the marketplace?
  • What are some products that are currently leaders in the marketplace? Why?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

Other Related Standards

National MBAResearch Standards-Marketing

Employ product-mix strategies to meet customer expectations.

 

Position company to acquire desired business image.

 

Position products/services to acquire desired business image.