# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1518937376

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the importance of analytics in social media.

Definition

Description should include how social media marketing strategies adjust in response to analytics data.

Process/Skill Questions

  • How can analytics drive a company’s social media strategy?
  • What is meant by the terms impression and reach in social media analytics?
  • What is an example of a company changing a marketing strategy in response to social media analytics?

Other Related Standards

National MBAResearch Standards-Marketing

Acquire foundational knowledge of marketing-information management to understand its nature and scope.