CTE Resource Center - Verso - Digital and Social Media Marketing Task 1518937375
Describe the importance of measuring, monitoring, and evaluating digital and social media marketing performance.
Description should include
- ways to establish benchmarks
- tools for measuring and monitoring (e.g., HootSuite, Google Analytics)
- methods for evaluating return-on-investment (ROI)/return-on-marketing-investment (ROMI).
- How is digital marketing performance measured?
- What benefits does an internet-based business derive from constant monitoring of marketing performance?
- How often should an evaluation take place?
Other Related Standards
National MBAResearch Standards-Marketing
Acquire foundational knowledge of marketing-information management to understand its nature and scope.