# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1518937375

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the importance of measuring, monitoring, and evaluating digital and social media marketing performance.

Definition

Description should include
  • ways to establish benchmarks
  • tools for measuring and monitoring (e.g., HootSuite, Google Analytics)
  • methods for evaluating return-on-investment (ROI)/return-on-marketing-investment (ROMI).

Process/Skill Questions

  • How is digital marketing performance measured?
  • What benefits does an internet-based business derive from constant monitoring of marketing performance?
  • How often should an evaluation take place?

Other Related Standards

National MBAResearch Standards-Marketing

Acquire foundational knowledge of marketing-information management to understand its nature and scope.