# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1518937373

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe best practices for SEO.

Definition

Description should include
  • advantages of organic search (e.g., credibility of listing, generally lower cost, positive branding effect of high ranking [people associate high ranking with high quality])
  • disadvantages of organic search (e.g., investment in time spent optimizing listing for search engine and waiting for site to be indexed, necessity of ongoing search engine optimization, increased cost if professional search engine optimization performed)
  • the fundamental elements of obtaining favorable search engine ranking, including internal factors, external factors, and algorithms
  • the roles of metadata, titles, descriptions, keywords, and headers
  • the role of blogs in SEO
  • linking strategies.

Process/Skill Questions

  • When is it most advantageous to use an organic search?
  • What are the ethical considerations of organic searches?
  • What role does organic search play in digital marketing?
  • How are linking strategies critical to digital marketing effectiveness?
  • How can organic searches increase traffic on one’s website?
  • What are keyword search strategies?
  • How does the negative keyword tool work?
  • How can one increase the visibility of a blog using SEO?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Recognize an author’s intended purpose for writing and identify the main idea.
  2. Summarize text, relating supporting details.
  3. Understand the purpose of text structures and use those features to locate information and gain meaning from texts.
  4. Identify characteristics of expository, technical, and persuasive texts.
  5. Identify a position/argument to be confirmed, disproved, or modified.
  6. Evaluate clarity and accuracy of information.
  7. Analyze and synthesize information in order to solve problems, answer questions, or complete a task.
  8. Draw conclusions and make inferences about explicit and implied information using textual support as evidence.
  9. Differentiate between fact and opinion.
  10. Organize and synthesize information from sources for use in written and oral presentations.
  11. Use reading strategies to monitor comprehension throughout the reading process.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Identify text organization and structure.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim manuals or informational sources to locate information.
  4. Compare and contrast informational texts.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read and analyze a variety of nonfiction texts.
  1. Use information from texts to clarify understanding of concepts.
  2. Read and follow directions to complete an application for college admission, for a scholarship, or for employment.
  3. Generalize ideas from selections to make predictions about other texts.
  4. Draw conclusions and make inferences about explicit and implied information, using textual support.
  5. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  6. Identify false premises in persuasive writing.
  7. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  8. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.

12.5

The student will read and analyze a variety of nonfiction texts.
  1. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical-thinking questions before, during, and after reading texts.
  2. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  3. Analyze two or more texts addressing the same topic to identify authors’ purposes and determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Identify false premises in persuasive writing.
  6. Draw conclusions and make inferences about explicit and implied information, using textual support.

Other Related Standards

National MBAResearch Standards-Business Administration

Acquire information to guide business decision-making.

 

National MBAResearch Standards-Marketing

Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.