# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1518937364

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain the functions of marketing and the application of each in a digital environment.

Definition

Explanation should include the following interrelated functions within a digital environment and emphasize their importance to business success:
  • Channel management
  • Marketing-information management
  • Market planning
  • Pricing
  • Product/service management
  • Promotion
  • Selling

Process/Skill Questions

  • How is each function related to digital marketing?
  • How does each function affect a business?
  • Which function has the greatest impact on a digital marketing business? Why?
  • How does product distribution differ for internet-based businesses and for brick-and-mortar businesses?
  • What are the similarities and differences between marketing goods and marketing services?
  • How are the marketing functions interrelated? What role does each marketing function play in the overall marketing process?
  • How do businesses tailor use of the marketing functions to their target market?
  • Which of the functions focus on the consumer?
  • What might happen if a company neglected one of the functions?

Related Standards of Learning

History and Social Science

GOVT.12

The student will apply social science skills to understand the role of the United States in a changing world by

  1. describing the responsibilities of the national government for foreign policy and national security;
  2. assessing the role of national interest in shaping foreign policy and promoting world peace; and
  3. examining the relationship of Virginia and the United States to the global economy, including trends in international trade.

GOVT.14

The student will apply social science skills to understand economic systems by

  1. identifying the basic economic questions encountered by all economic systems;
  2. comparing the characteristics of traditional, free market, command, and mixed economies, as described by Adam Smith and Karl Marx; and
  3. evaluating the impact of the government’s role in the economy on individual economic freedoms.

VUS.13

The student will apply social science skills to understand the social, political, and cultural movements and changes in the United States during the second half of the twentieth century by

  1. explaining the factors that led to United States expansion;
  2. evaluating and explaining the impact of the Brown v. Board of Education decision, the roles of Thurgood Marshall and Oliver W. Hill, Sr., and how Virginia responded to the decision;
  3. explaining how the National Association for the Advancement of Colored People (NAACP), the 1963 March on Washington, the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Americans with Disabilities Act (ADA) had an impact on all Americans;
  4. analyzing changes in immigration policy and the impact of increased immigration;
  5. evaluating and explaining the foreign and domestic policies pursued by the American government after the Cold War;
  6. explaining how scientific and technological advances altered American lives; and
  7. evaluating and explaining the changes that occurred in American culture.

VUS.14

The student will apply social science skills to understand political and social conditions in the United States during the early twenty-first century by

  1. assessing the development of and changes in domestic policies, with emphasis on the impact of the role the United States Supreme Court played in defining a constitutional right to privacy, affirming equal rights, and upholding the rule of law;
  2. evaluating and explaining the changes in foreign policies and the role of the United States in a world confronted by international terrorism, with emphasis on the American response to 9/11 (September 11, 2001);
  3. evaluating the evolving and changing role of government, including its role in the American economy; and
  4. explaining scientific and technological changes and evaluating their impact on American culture

WG.5

The student will analyze the characteristics of the regions of the United States and Canada by

  1. identifying and analyzing the location of major geographic regions and major cities on maps and globes;
  2.  describing major physical and environmental features;
  3. explaining important economic characteristics; and
  4.  recognizing cultural influences and landscapes.

WG.11

The student will analyze the characteristics of the South Asian and Southeast Asian regions by

  1. identifying and analyzing the location of major geographic regions and major cities on maps and globes;
  2. describing major physical and environmental features;
  3. explaining important economic characteristics; and
  4. recognizing cultural influences and landscapes.

WG.12

The student will analyze the characteristics of the East Asian region by

  1. identifying and analyzing the location of major geographic regions and major cities on maps and globes;
  2. describing major physical and environmental features;
  3. explaining important economic characteristics; and
  4. recognizing cultural influences and landscapes.

Other Related Standards

National MBAResearch Standards-Business Administration

Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Acquire a foundational knowledge of selling to understand its nature and scope.

 

Acquire foundational knowledge of channel management to understand its role in marketing.

 

Acquire foundational knowledge of marketing-information management to understand its nature and scope.

 

Develop a foundational knowledge of pricing to understand its role in marketing.