# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1041060696

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Demonstrate strategies in brand management.

Definition

Demonstration should include
  • defining goals and objectives
  • integrating branding strategies across the business organization
  • following established policies and procedures
  • adhering to principles of brand management and loyalty
  • utilizing analytics
  • understanding the relationship between image/perception and brand.

Process/Skill Questions

  • What is brand management?
  • Why is brand management a necessary component of digital and social media marketing?
  • How does an established brand evolve? How does a company adapt its product line within an established brand?
  • How does one evaluate the effectiveness of brand management?

Other Related Standards

National MBAResearch Standards-Business Administration

Reinforce company's image to exhibit the company's brand promise.

 

National MBAResearch Standards-Marketing

Develop marketing strategies to guide marketing tactics.

 

Position company to acquire desired business image.

 

Position products/services to acquire desired business image.