# CTE Resource Center - Verso - Digital and Social Media Marketing Task 1041060695

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify the importance of building a brand.


Identification should include the role a brand plays in an organization:
  • Builds product recognition
  • Creates customer loyalty
  • Guides business decisions
  • Establishes an image
  • Offers a standard of quality and consistency
  • Differentiates products from their competitors
  • Capitalizes on brand exposure
  • Adds value to the product
  • Applies branding across digital platforms
  • Applies rebranding

Process/Skill Questions

  • What are the characteristics of effective brand names?
  • What does a brand say about a particular company?
  • Why is customer loyalty important to a brand?
  • How does branding add value to a product?
  • Choose a brand. What are the strengths and weaknesses of that brand?

Other Related Standards

National MBAResearch Standards-Business Administration

Reinforce company's image to exhibit the company's brand promise.


National MBAResearch Standards-Marketing

Position company to acquire desired business image.


Position products/services to acquire desired business image.