# CTE Resource Center - Verso - Digital and Social Media Marketing Related National MBAResearch Standards-Marketing

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Related National MBAResearch Standards-Marketing

National MBAResearch Standards-Marketing

For a complete list of performance indicators for each of the performance elements with the Marketing Core Standards, go to http://mbaresearch.org/images/PDFs/MarketingCluster_2.pdf.

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Acquire a foundational knowledge of selling to understand its nature and scope.

 

Acquire foundational knowledge of channel management to understand its role in marketing.

 

Acquire foundational knowledge of marketing-information management to understand its nature and scope.

 

Assess marketing strategies to improve return on marketing investment (ROMI).

 

Develop a foundational knowledge of pricing to understand its role in marketing.

 

Develop marketing strategies to guide marketing tactics.

 

Employ marketing-information to plan marketing activities.

 

Employ product-mix strategies to meet customer expectations.

 

Evaluate marketing research procedures and findings to assess their credibility.

 

Generate product ideas to contribute to ongoing business success.

 

Interpret marketing information to test hypotheses and/or to resolve issues.

 

Manage channel activities to minimize costs and to determine distribution strategies.

 

Position company to acquire desired business image.

 

Position products/services to acquire desired business image.

 

Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

 

Understand marketing-research activities to show command of their nature and scope.

 

Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.

 

Understand promotional channels used to communicate with targeted audiences.

 

Understand responsibilities in marketing to demonstrate ethical/legal behavior.

 

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

 

Understand the use of an advertisement's components to communicate with targeted audiences.

 

Understand the use of public-relations activities to communicate with targeted audiences.