Related DECA, Inc. Competitive Events
CTE student organization information correlates to course content. Listed below are DECA, Inc. competitive events available in Virginia that enable students to apply and practice tasks they have mastered within the Digital and Social Media Marketing and other marketing courses. Other events may be applicable upon instructor discretion.* Refer to the Chapter Management Guide at http://vadeca.org for further details of Virginia events.

Please use this model DECA, Inc., has provided to help place students in appropriate competitive events.
- Freshman year: Principles of Business Administration Events
- Sophomore year: Team Decision Making Events and Business Operations Research Events
- Junior year: Individual Series Events and Prepared Presentation Events
- Senior year: Business Plans, Chapter Projects, and Online Events

- Tier 1—Business Administration Core: Consists of 12 instructional areas each with foundational knowledge and skills common to the four career clusters that DECA supports. Performance indicators in this tier are used in the Business Administration Core exam and the four Career Cluster exams. Performance indicators in this tier are used in role-plays for Principles of Business Administration Events, case studies for Team Decision Making Events and role-plays for individual Series Events.
- Tier 2—Cluster Core: Each career cluster has its own set of instructional areas and knowledge and skills unique to careers within that cluster. Performance indicators in this tier are used in Career Cluster exams. Performance indicators in this tier are used in case studies for Team Decision Making Events and role-play for Individual Series Events.
- Tier 3—Career Pathways: Career Clusters are then separated into career pathway, grouping similar careers together in broad based pathways representing knowledge and skills unique to the pathway. Performance indicators in this tier are not used in exams. The performance indicators in the respective pathway are used in role-plays for Individual Series Events.
- Tier 4—Specialties: The specialty level addresses knowledge and skills needs for each specific career within a pathway. For example, in professional selling, some job opportunities are pharmaceutical sales, real estate sales and advertising sales. Because they are so specialized, performance indicators from this tier are not used in DECA’s competitive events.
- Principles of Business Administration Events: Performance indicators for role-plays and exams will be selected from the business administration core.
- Team Decision-Making Events: Performance indicators for case studies and exams will be selected from the business administration core and appropriate career cluster.
- Individual Series Events: Performance indicators will be selected from the business administration core and appropriate career cluster. Performance indicators for the role-plays will be selected from the business and administration core, appropriate career cluster and appropriate pathway.
- Personal Financial Literacy Event: Performance indicators for the exam and role-plays will be selected from the National Standards in K-12 Personal Finance Education, created and maintained by the Jump$tart Coalition for Personal Financial Literacy.
- Marketing Representative Events and Professional Selling and Consulting Events: Performance indicators for the exams will be selected from the business administration core and appropriate career cluster.


Get complete lists of Performance Indicators at www.deca.org.
Individual Series Events- Accounting Applications (ACT)
- Apparel and Accessories Marketing Series (AAM)
- Automotive Services Marketing Series (ASM)
- Business Finance Series (BFS)
- Business Services Marketing Series (BSM)
- Entrepreneurship Series (ENT)
- Food Marketing Series (FMS)
- Hotel and Lodging Management Series (HLM)
- Human Resources Management Series (HRM)
- Marketing Communications Series (MCS)
- Quick Service Restaurant Management Series (QRSM)
- Restaurant and Food Service Management Series (RFSM)
- Retail Merchandising Series (RMS)
- Sports and Entertainment Marketing Series (SEM)
- Personal Financial Literacy (PFL)
- Business Law and Ethics Team Decision Making (BLTDM)
- Buying and Merchandising Team Decision Making (BTDM)
- Entrepreneurship Team Decision Making (ETDM)
- Financial Services Team Decision Making (FTDM)
- Hospitality Services Team Decision Making (HTDM)
- Marketing Communications Team Decision Making (MTDM)
- Sports and Entertainment Team Decision Making (STDM)
- Travel and Tourism Team Decision Making (TTDM)
- Business Services Operations Research (BOR)
- Buying and Merchandising Operations Research (BMOR)
- Finance Operations Research (FOR)
- Hospitality and Tourism Operations Research (HTOR)
- Sports and Entertainment Marketing Operations Research (SEOR)
- Community Service Project (CSP)
- Creative Marketing Project (CMP)
- Entrepreneurship Promotion Project (EPP)
- Financial Literacy Promotion Project (FLPP)
- Learn and Earn Project (LEP)
- Public Relations Project (PRP)
- Innovation Plan (EIP)
- Start-Up Business Plan (ESB)
- Independent Business Plan (EIB)
- International Business Plan (IBP)
- Business Growth Plan (EBG)
- Franchise Business Plan (EFB)
Marketing Representative Events
- Integrated Marketing Campaign-Product
- Integrated Marketing Campaign-Service
- Integrated Marketing Campaign-Event
- Financial Consulting (FCE)
- Hospitality and Tourism Professional Selling (HTPS)
- Professional Selling (PSE)
- Stock Market Game (SMG)
- Virtual Business Challenge Accounting (VBCAC)
- Virtual Business Challenge Fashion (VBCFA)
- Virtual Business Challenge Hotel Management (VBCHM)
- Virtual Business Challenge Personal Finance (VBCPF)
- Virtual Business Challenge Restaurant (VBCRS)
- Virtual Business Challenge Retail (VBCRT)
- Virtual Business Challenge Sports (VBCSP)
- SBE Certification