National MBAResearch Standards-Marketing Correlation by Task
In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.
Task/Competency Number | Task/Competency Statement | Standards |
---|---|---|
40 | Explain the marketing concept and its application in a digital environment. |
National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations. |
41 | Explain the marketing mix. |
National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations. |
42 | Explain the functions of marketing and the application of each in a digital environment. |
National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire a foundational knowledge of promotion to understand its nature and scope. ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Develop a foundational knowledge of pricing to understand its role in marketing. |
43 | Describe channels of distribution. |
National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Manage channel activities to minimize costs and to determine distribution strategies. |
44 | Explain the purpose of marketing research. |
National MBAResearch Standards-Marketing: Evaluate marketing research procedures and findings to assess their credibility. ♦ Interpret marketing information to test hypotheses and/or to resolve issues. ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand marketing-research activities to show command of their nature and scope. ♦ Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue. |
45 | Define positioning as it relates to marketing. |
National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image. |
46 | Explain the product life cycle and the importance of developing new products/services to stay competitive. |
National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Generate product ideas to contribute to ongoing business success. |
47 | Relate traditional marketing strategies to digital marketing. |
National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. |
51 | Distinguish among market identification, market segmentation, and target marketing. |
National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image. |
53 | Identify the role of customer relationship management (CRM) and database management in acquiring and retaining customers. |
National MBAResearch Standards-Marketing: Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. |
54 | Describe branding and its importance in digital and social media marketing. |
National MBAResearch Standards-Marketing: Position company to acquire desired business image. ♦ Position products/services to acquire desired business image. |
55 | Identify the importance of building a brand. |
National MBAResearch Standards-Marketing: Position company to acquire desired business image. ♦ Position products/services to acquire desired business image. |
56 | Demonstrate strategies in brand management. |
National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image. |
57 | Explain legal issues related to digital and social media marketing. |
National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior. |
58 | Examine ethical issues related to digital and social media marketing. |
National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior. |
59 | Explain how policies influence digital and social media marketing. |
National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior. |
60 | Outline cybersecurity issues and strategies related to digital and social media marketing. |
National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior. |
61 | Describe the importance of registration and protection of domain names. |
National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior. |
72 | Describe best practices for SEM. |
National MBAResearch Standards-Marketing: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue. |
73 | Describe best practices for SEO. |
National MBAResearch Standards-Marketing: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue. |
75 | Describe the purposes of an online presence. |
National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. |
76 | Establish goals and objectives for a website. |
National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. ♦ Employ marketing-information to plan marketing activities. |
77 | Identify criteria for effective and functional web design. |
National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. |
78 | Demonstrate writing strategies in digital and social media marketing. |
National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. |
79 | Describe the elements of the promotional mix and the importance of each in digital and social media marketing. |
National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope. ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand promotional channels used to communicate with targeted audiences. ♦ Understand the use of an advertisement's components to communicate with targeted audiences. ♦ Understand the use of public-relations activities to communicate with targeted audiences. |
80 | Describe various types of digital advertising. |
National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope. ♦ Understand promotional channels used to communicate with targeted audiences. ♦ Understand the use of an advertisement's components to communicate with targeted audiences. ♦ Understand the use of public-relations activities to communicate with targeted audiences. |
81 | Describe the importance of measuring, monitoring, and evaluating digital and social media marketing performance. |
National MBAResearch Standards-Marketing: Acquire foundational knowledge of marketing-information management to understand its nature and scope. |
82 | Describe the importance of analytics in social media. |
National MBAResearch Standards-Marketing: Acquire foundational knowledge of marketing-information management to understand its nature and scope. |
83 | Evaluate the effectiveness of a digital and social media marketing campaign. |
National MBAResearch Standards-Marketing: Assess marketing strategies to improve return on marketing investment (ROMI). ♦ Employ marketing-information to plan marketing activities. |
85 | Explain the purpose of a marketing plan and its relationship to a business plan. |
National MBAResearch Standards-Marketing: Assess marketing strategies to improve return on marketing investment (ROMI). ♦ Develop a foundational knowledge of pricing to understand its role in marketing. ♦ Employ marketing-information to plan marketing activities. |
86 | Describe the basic structure of a marketing plan. |
National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities. |
87 | Develop a digital marketing plan. |
National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities. |