National MBAResearch Standards-Marketing Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number	Task/Competency Statement	Standards
40	Explain the marketing concept and its application in a digital environment.	National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations.
41	Explain the marketing mix.	National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations.
42	Explain the functions of marketing and the application of each in a digital environment.	National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire a foundational knowledge of promotion to understand its nature and scope. ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Develop a foundational knowledge of pricing to understand its role in marketing.
43	Describe channels of distribution.	National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Manage channel activities to minimize costs and to determine distribution strategies.
44	Explain the purpose of marketing research.	National MBAResearch Standards-Marketing: Evaluate marketing research procedures and findings to assess their credibility. ♦ Interpret marketing information to test hypotheses and/or to resolve issues. ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand marketing-research activities to show command of their nature and scope. ♦ Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
45	Define positioning as it relates to marketing.	National MBAResearch Standards-Marketing: Employ product-mix strategies to meet customer expectations. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
46	Explain the product life cycle and the importance of developing new products/services to stay competitive.	National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Generate product ideas to contribute to ongoing business success.
47	Relate traditional marketing strategies to digital marketing.	National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics.
51	Distinguish among market identification, market segmentation, and target marketing.	National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
53	Identify the role of customer relationship management (CRM) and database management in acquiring and retaining customers.	National MBAResearch Standards-Marketing: Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
54	Describe branding and its importance in digital and social media marketing.	National MBAResearch Standards-Marketing: Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
55	Identify the importance of building a brand.	National MBAResearch Standards-Marketing: Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
56	Demonstrate strategies in brand management.	National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
57	Explain legal issues related to digital and social media marketing.	National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
58	Examine ethical issues related to digital and social media marketing.	National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
59	Explain how policies influence digital and social media marketing.	National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
60	Outline cybersecurity issues and strategies related to digital and social media marketing.	National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
61	Describe the importance of registration and protection of domain names.	National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
72	Describe best practices for SEM.	National MBAResearch Standards-Marketing: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
73	Describe best practices for SEO.	National MBAResearch Standards-Marketing: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
75	Describe the purposes of an online presence.	National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics.
76	Establish goals and objectives for a website.	National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. ♦ Employ marketing-information to plan marketing activities.
77	Identify criteria for effective and functional web design.	National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics.
78	Demonstrate writing strategies in digital and social media marketing.	National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics.
79	Describe the elements of the promotional mix and the importance of each in digital and social media marketing.	National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope. ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand promotional channels used to communicate with targeted audiences. ♦ Understand the use of an advertisement's components to communicate with targeted audiences. ♦ Understand the use of public-relations activities to communicate with targeted audiences.
80	Describe various types of digital advertising.	National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope. ♦ Understand promotional channels used to communicate with targeted audiences. ♦ Understand the use of an advertisement's components to communicate with targeted audiences. ♦ Understand the use of public-relations activities to communicate with targeted audiences.
81	Describe the importance of measuring, monitoring, and evaluating digital and social media marketing performance.	National MBAResearch Standards-Marketing: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
82	Describe the importance of analytics in social media.	National MBAResearch Standards-Marketing: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
83	Evaluate the effectiveness of a digital and social media marketing campaign.	National MBAResearch Standards-Marketing: Assess marketing strategies to improve return on marketing investment (ROMI). ♦ Employ marketing-information to plan marketing activities.
85	Explain the purpose of a marketing plan and its relationship to a business plan.	National MBAResearch Standards-Marketing: Assess marketing strategies to improve return on marketing investment (ROMI). ♦ Develop a foundational knowledge of pricing to understand its role in marketing. ♦ Employ marketing-information to plan marketing activities.
86	Describe the basic structure of a marketing plan.	National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities.
87	Develop a digital marketing plan.	National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities.