# CTE Resource Center - Verso - Digital and Social Media Marketing National MBAResearch Standards-Business Administration Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

National MBAResearch Standards-Business Administration Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
39 Identify economic concepts related to marketing. National MBAResearch Standards-Business Administration: Understand fundamental economic concepts to obtain a foundation for employment in business. ♦ Understand marketing's role and function in business to facilitate economic exchanges with customers.
40 Explain the marketing concept and its application in a digital environment. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
41 Explain the marketing mix. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
42 Explain the functions of marketing and the application of each in a digital environment. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
47 Relate traditional marketing strategies to digital marketing. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
49 Describe the effect of digital and social media marketing on business. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making. ♦ Understand marketing's role and function in business to facilitate economic exchanges with customers.
50 Examine recent trends in digital and social media marketing. National MBAResearch Standards-Business Administration: Acquire information to guide business decision-making.
52 Describe the characteristics of consumers. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
53 Identify the role of customer relationship management (CRM) and database management in acquiring and retaining customers. National MBAResearch Standards-Business Administration: Understand the nature of customer relationship management to show its contributions to a company.
54 Describe branding and its importance in digital and social media marketing. National MBAResearch Standards-Business Administration: Reinforce company's image to exhibit the company's brand promise.
55 Identify the importance of building a brand. National MBAResearch Standards-Business Administration: Reinforce company's image to exhibit the company's brand promise.
56 Demonstrate strategies in brand management. National MBAResearch Standards-Business Administration: Reinforce company's image to exhibit the company's brand promise.
57 Explain legal issues related to digital and social media marketing. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of business laws and regulations to understand their nature and scope.
58 Examine ethical issues related to digital and social media marketing. National MBAResearch Standards-Business Administration: Understand the nature of business to show its contributions to society.
59 Explain how policies influence digital and social media marketing. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of business laws and regulations to understand their nature and scope.
60 Outline cybersecurity issues and strategies related to digital and social media marketing. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of business laws and regulations to understand their nature and scope.
61 Describe the importance of registration and protection of domain names. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of business laws and regulations to understand their nature and scope. ♦ Acquire information to guide business decision-making. ♦ Utilize information-technology tools to manage and perform work responsibilities.
62 Demonstrate web searching techniques and strategies. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
63 Describe strategies for managing a company’s online presence. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
65 Describe the components of an online marketing strategy and their uses. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
66 Determine how email can be used for marketing. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities. ♦ Write internal and external business correspondence to convey and obtain information effectively.
67 Describe social media strategies. National MBAResearch Standards-Business Administration: Use social media to communicate with a business's stakeholders.
68 Describe the various social media platforms and the purposes/audiences/roles of each. National MBAResearch Standards-Business Administration: Use social media to communicate with a business's stakeholders.
69 Explain the importance of streaming video to digital and social media marketing. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
70 Explain the concept of search engine marketing (SEM). National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
71 Explain the concept of search engine optimization (SEO). National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
72 Describe best practices for SEM. National MBAResearch Standards-Business Administration: Acquire information to guide business decision-making. ♦ Utilize information-technology tools to manage and perform work responsibilities.
73 Describe best practices for SEO. National MBAResearch Standards-Business Administration: Acquire information to guide business decision-making.
74 Explain partnership opportunities in digital and social media marketing. National MBAResearch Standards-Business Administration: Manage internal and external business relationships to foster positive interactions.
77 Identify criteria for effective and functional web design. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
78 Demonstrate writing strategies in digital and social media marketing. National MBAResearch Standards-Business Administration: Write internal and external business correspondence to convey and obtain information effectively.
84 Identify the purpose and structure of a business plan. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making. ♦ Control an organization's/department's activities to encourage growth and development. ♦ Develop concept for new business venture to evaluate its success potential. ♦ Understand marketing's role and function in business to facilitate economic exchanges with customers. ♦ Utilize planning tools to guide organization's/department's activities.
85 Explain the purpose of a marketing plan and its relationship to a business plan. National MBAResearch Standards-Business Administration: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making. ♦ Understand marketing's role and function in business to facilitate economic exchanges with customers.
86 Describe the basic structure of a marketing plan. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
88 Research career opportunities in the field of digital and social media marketing, including entrepreneurship opportunities. National MBAResearch Standards-Business Administration: Participate in career planning to enhance job-success potential.
89 Describe basic strategies for seeking employment. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment. ♦ Participate in career planning to enhance job-success potential.
90 Describe essential elements of a traditional and an electronic résumé. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment. ♦ Participate in career planning to enhance job-success potential.
91 Prepare a career portfolio. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment. ♦ Participate in career planning to enhance job-success potential.
92 Identify options for professional development in the field of digital and social media marketing. National MBAResearch Standards-Business Administration: Participate in career planning to enhance job-success potential. ♦ Utilize career-advancement activities to enhance professional development.